Dr Hayley Cooper | University of Chester

Senior Lecturer

Hayley teaches on both undergraduate and postgraduate modules and supervises undergraduate and postgraduate projects. Her main interests lie in developmental psychology, particularly in how advertising campaigns can influence children’s, adolescents’ and adults’ implicit and explicit brand preferences. Hayley is also interested in the importance of siblings, peer relationships and friendships in childhood, and is currently working with students to explore the impacts of these factors on various adult traits, such as relationship satisfaction, self-esteem and loneliness.

Hayley is the Level 4 Year Tutor in Psychology, as well as the Assessment Officer for the School. She is also Module Leader for Topics in Applied Psychology (PS4021).

Hayley is a Chartered Psychologist of Developmental Psychology (CPsychol) and a Fellow of the Higher Education Academy (HEA).

Hayley teaches on Core Topics (PS4010); Topics in Applied Psychology (PS4021); Power of Parenting and Education (PS5020); Developmental Psychology (PS6002); Child and Adolescent Development (PS7304); and Developmental Psychology for Conversion (PS7313). Hayley also supervises student dissertation research projects at undergraduate (PS6001 & PS6008) and postgraduate (PS7308 & PS7112) levels.

Hayley worked for 5 years as a Teaching Fellow at Keele University before moving to Chester as a lecturer in 2017.

Research Interests

Hayley graduated from her PhD in July 2019 with her thesis titled “Investigating the celebrity effect: the influence of celebrities on children’s and young adults’ explicit and implicit attitudes to brands”.

Research Achievements

Three Minute Thesis Competition -

In May 2017 Hayley was awarded first place in the Three Minute Thesis competition heat at the PGR Symposium for Natural Sciences (Keele University), and in December (2017) she was awarded first place in the final held at the Bob Beattie Postgraduate Student of the Year event. In 2018 Hayley represented Keele University in the National semi-finals.

Published Work

Papers

Rowley, M., Gilman, H. & Sherman, S. M. (2018). Investigating the celebrity effect: the influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice. Psychology of Popular Media Culture, 8(4), 402-409. http://dx.doi.org/10.1037/ppm0000199

Jones, S.E., Fox, C.L., Gilman, H., James, L., Karic, T., Wright-Bevans, K., & Caines, V. (2013). “I’m being called names and I’m being hit”: Challenges of longitudinal research on bullying among 11-13 year-olds. Pastoral Care in Education, 31(4), 321-336. https://doi.org/10.1080/02643944.2013.835857

Conference Presentations (Oral Presentations)

Gilman, H. (2017, May and June). The effects of celebrity advertising and scepticism to advertising on adults’ and children’s brand preferences. Paper presented as part of a 3 Minute Thesis competition.

Gilman, H., Rowley, M. & Sherman, S. M. (2017, May). The effects of celebrity advertising and scepticism to advertising on adults’ and children’s brand preferences. Paper presented at Psychologist in the Pub – Stoke’s sub-branch of the BPS West Midlands branch.

Gilman, H., Rowley, M. & Sherman, S. M. (2016, Sept). At what age do children become sceptical of advertising? Measuring attitudinal advertising literacy and the effect it has on explicit brand preference. Paper presented at BPS Developmental Section Annual Conference, Belfast.

Gilman, H., Rowley, M. & Sherman, S. M. (2016, April). Researching explicit and implicit attitudes to brands in both adults and children: findings presented from PhD studies. Paper presented at an advertising conference titled Increase the Effectiveness of Advertising: Insights from Psychological Research.

Gilman, H., Rowley, M. & Sherman, S. M. (2016, April). The effects of advertising on children’s and adults implicit and explicit responses to brands. Paper presented at the Children and Young People’s Research Group, Keele University.

Gilman, H., Rowley, M. & Sherman, S. M. (2015, Sept). “I don’t need that, but I’ll buy it anyway”. Brand advertising – how much do we really understand? Paper presented at BPS Developmental Section and Social Section Annual Conference, Manchester.

Lonsdale, P., Fox, C. & Gilman, H. (2014, May). Final Year Students’ Reflections on the Final Year Project in Psychology. Paper presented by myself at HEA Stem Conference, Edinburgh.

Gilman, H., Rowley, M. & Sherman, S. M. (2014, April). The effects of advertising on adults’ and children’s implicit and explicit responses to brands. Paper presented at Keele University’s Psychology PGR Conference.

Conference Presentations (Poster Presentations)

Gilman, H., Rowley, M. & Sherman, S. M. (2014, Sept). The effects of advertising on adults’ and children’s implicit and explicit responses to brands. Research poster presented at BPS Developmental Section Annual Conference, Amsterdam.

Gilman, H., Rowley, M. & Lonsdale, P. (2012, Sept). Pairing brands and celebrities: the effect of celebrity on the explicit and implicit brand preferences of children and adolescents. Research poster presented at BPS Annual Conference, London.

Fox, C. L., Hunter, S., James, L. & Gilman, H. (2011, Sept). School bullying and humour: Is laughter the best medicine? Research poster presented at BPS Developmental Psychology Conference, Newcastle-upon-Tyne.

Hayley is a Chartered Psychologist of Developmental Psychology (CPsychol) and a Fellow of the Higher Education Academy (HEA).

Hayley received both her undergraduate BSc degree in Psychology and Sociology (2010), and her postgraduate MSc degree in Child Social Development (2011) at Keele University. After 18 months working as a Research Assistant, she completed her PhD at Keele University (graduated 2019).