Beth Morris
Programme Leader for Digital Marketing
Senior Lecturer and Programme Leader for the BA (Hons) Digital Marketing degree at Chester Business School.
Module lead for several undergraduate digital marketing modules. Supervisor for undergraduate and postgraduate research projects.
Digital Marketing Communications, Young Consumer Behaviour.
Digital marketing and young consumers: A framework for effective digital marketing communications
22 Jan 2019 University of Chester
Co-authors: Morris B, Maheshwari V (Editor)
22 Nov 2017 Routledge
Co-authors: Maheshwari V, Sinnott K, Morris B
