Colin Potts
Programme Leader International Tourism Management
Senior Lecturer and leader of the International Tourism Management programmes. Also Assessment Officer responsible for ensuring consistency between assignment consistency and adherence to academic standards, and students' adherence to the university's standards of academic conduct.
- Tourism principles
- Tourism and events operations
- Tourism marketing
- Tourism planning and management
- Strategic planning for tourism and events
- Tourism research projects
- Destination marketing, development and management.
- Cultural and heritage tourism.
- Collaboration between destination management organisations and universities.
- Place management.
- Tourism performance measurement.
Measuring Return on Investment of Destination Marketing Campaigns; Destination Performance UK (2008).
Assessing Tourist Information Centre Performance (with Sarah Osborne); Destination Performance UK (2006).