Dr Emmy Yeung
Senior Lecturer
Emmy is a lecturer in Events and Tourism Management. She is currently developing a Master programme in Tourism and Hospitality Management. She serves on the ECR Editorial Board of the journal Event Management. She is also on the Academic Editorial Review Board of the International Journal of Business Events and Legacies.
Emmy teaches a broad range of subjects relating to tourism and events management. Her interests encompass, but are not limited to theoretical insights, authenticity, contemporary issues in tourism and events management as well as Augmented Reality (AR) and Virtual Reality (VR) and their use in the industry.
Authenticity; Attractions; Cultural heritage; Events; Diversity and Inclusion; Tourism.
King, B., Richards, G. & Yeung, E. (2023). City neighbourhood branding and new urban tourism. Current Issues in Tourism.
Lai, M.T.H., Yeung, E. and Leung, R. (2022). Understanding tourists' policing attitudes and travel intentions towards a destination during an ongoing social movement. Journal of Hospitality and Tourism Insights.
Yeung, E. & Thomas, R. (2021). The ‘long tail’ and the development of event management research: Evidence from the field’s main journals. Journal of Policy Research in Tourism, Leisure and Events. DOI: 10.1080/19407963.2020.1862855
Richards, G., King, B. & Yeung, E. (2020). Experiencing culture in attractions, events and tour settings. Tourism Management, 79. DOI:10.1016/j.tourman.2020.104104
Leung R., Schuckert M., & Yeung E. (2013) Attracting user social media engagement: A study of three budget airlines Facebook pages. In: Cantoni L., Xiang Z. (eds) Information and Communication Technologies in Tourism 2013. Springer. DOI: 10.1007/978-3-642-36309-2_17
Conferences & Presentations
Yeung, E. (2021). Authenticity, inauthenticity and augmented reality. Council for Hospitality Management Education (CHME) 2001, Sheffield (Online), UK.
Yeung, E. (2020). Authenticity and augmented reality in heritage site. ENTER2020 PhD Workshop, Guildford, UK.
Yeung, E. (2018). The tension between authenticity and inauthenticity: An application of augmented reality in heritage sites. The Association for Tourism in Higher Education (ATHE) Doctoral Colloquium, Leeds, UK.
Yeung, E., & Ap, J. (2012). The transformation of heritage buildings into a tourism product: The tourists’ perspective. TTRA APac Chapter Conference 2012, Kuala Lumpur, Malaysia.
Yeung, E., & Ap, J. (2011a). Tourists’ perceptions on the adaptation and authenticity of an adaptive re-use hotel. International Conference on Tourism, Rhodes, Greece.
Yeung, E., & Ap, J. (2011b). The transformation of heritage building into tourism products: The residents’ perspective. ISA-RC50 in between Seminar, Yunnan, China.
Yeung, E., Ryan, C., Xin, J., & Chon, K. (2011). Issues of place authenticity in a commercial setting: Cable cars, buddha and mountains. ISA-RC50 in between Seminar, Yunnan, China.
Deng, C., & Yeung, E. (2010). Perspective from a content analysis of tourism impacts perceived by residents (2000-2009). 2010 Asia Pacific Forum, Beppu, Japan.
Editorial Responsibilities
- PhD/ECR Editorial Board
International Journal of Business Events and Legacies
- Academic Editorial Review Board