Dr Giselle Bate
Senior Lecturer
Giselle Bate is a Senior Lecturer in Marketing at the University of Chester Business School.
Giselle completed a BA (Hons) in Marketing at the University of Strathclyde in 1993, and then gained industry experience working for Random House and Stena Line. In 2005, Giselle completed a Postgraduate Certificate in Education (PGCE) at Manchester Metropolitan University, where she taught Marketing at the Manchester Metropolitan Business School until 2019. In 2013, Giselle completed a Masters in Research (MRes) the Alliance Manchester Business School, where she then completed a PhD in 2018, sponsored by the Economic Social Research Council (ESRC) and a President’s Doctoral Scholar Award. Giselle taught Marketing at the Alliance Manchester Business School until 2023, joining the University of Chester in 2024.
Giselle teaches Marketing and Professional Development across Undergraduate and Postgraduate programmes, specialising in Marketing Communications, Consumer Behaviour and Sustainability.
Giselle's (2018) PhD investigated the role of the consumer in the pursuit of Sustainability. Giselle is interested in progressing the alignment of Marketing and the United Nations' Sustainable Development Goals (UN SDGs), with a focus upon Goal 12 - Responsible Consumption and Production.