Dr Oluwatobi Ogunmokun | University of Chester

Senior Lecturer

A seasoned marketer and researcher, Dr. Ogunmokun brings a unique blend of industry experience and academic rigor to his role at the University of Chester. His PhD in Business Administration, with a focus on Corporate Social Responsibility, culminated in published research in top marketing and consumer studies journals.

Dr. Ogunmokun's impact extends beyond research. He has contributed significantly to pedagogy in Business Ethics and Marketing across universities on three continents. This diverse experience allows him to connect theoretical knowledge with real-world challenges, empowering students to navigate the complexities of modern business with both ethical and practical expertise.

Dr. Ogunmokun leverages his global experience to equip students with the essential skills for success in today's dynamic business environment. He has designed and delivered impactful courses in Business Ethics, Leadership, Digital Marketing, and Business Research Methodology across universities worldwide.

His courses empower students to:
- Navigate complex decisions with a strong foundation in business ethics.
- Become effective leaders with practical skills for various organizational settings.
- Master cutting-edge strategies to thrive in the ever-evolving world of digital marketing.
- Develop critical research skills to analyze data and draw sound conclusions.

Dr. Ogunmokun's interests lie at the intersection of Sustainability, Consumer/Employee (Environmental) Psychology, Business Ethics, and Marketing. He seeks to understand and influence positive behavioral change and ethical practices within the context of sustainability and environmental protection.

Published in leading academic journals, Dr. Ogunmokun's research not only enriches scholarly discourse but also offers practical insights for businesses and policymakers tackling sustainability challenges. His published action research on fair practices within Morocco's platform economy is a prime example. Funded by the Fairwork Foundation and the Oxford University Internet Institute, this research directly informs efforts to promote ethical business practices in this burgeoning sector.

Ikhide, J. E., Ogunmokun, O. A., & Chen, T. (2023). Restraints and enablers of green initiative-taking among hospitality employees: a mixed-methods approach. Journal of Sustainable Tourism, 1-22.

Joshua, J. B., Jin, Y., Ogunmokun, O. A., & Ikhide, J. E. (2023). Hospitality for sustainability: employee eco-anxiety and employee green behaviors in green restaurants. Journal of Sustainable Tourism, 31(6), 1356-1372.

Ogunmokun, O. A., Timur, S., Bayighomog, S. W., & Ikhide, J. E. (2021). Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model. Psychology & Marketing, 38(8), 1182-1196.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2023). Journalists as first responders: a new perspective on emotional labour and initiative taking in crises. The International Journal of Human Resource Management, 34(4), 805-831.

Ogunmokun, O. A., & Timur, S. (2022). Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model. International Journal of Consumer Studies, 46(3), 907-924.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2021). The strategic intersection of HR and CSR: CSR motive and millennial joining intention. Journal of Management & Organization, 1-19.

Ogunmokun, O. A., Eluwole, K. K., Avci, T., Lasisi, T. T., & Ikhide, J. E. (2020). Propensity to trust and knowledge sharing behavior: An evaluation of importance-performance analysis among Nigerian restaurant employees. Tourism management perspectives, 33, 100590.

Ogunmokun, O. A., Timur, S., & Ikhide, J. E. (2022). Reversing student attrition intentions using university COVID-19 response: a serial mediation and multi-group analysis. Journal of Marketing for Higher Education, 1-20.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2022). The potential and constraint of work gamification for employees’ creative performance. The Service Industries Journal, 42(5-6), 360-382.

Bayighomog, S. W., Ogunmokun, O. A., Ikhide, J. E., Tanova, C., & Anasori, E. (2023). How and when mindfulness inhibits emotional exhaustion: A moderated mediation model. Current Psychology, 42(11), 9080-9094.

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2023). A balanced perspective on the affordance of a gamified HRM system for employees' creative performance. Personnel Review, 52(3), 631-648.

Olorunsola, V. O., Saydam, M. B., Ogunmokun, O. A., & Ozturen, A. (2022). Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior. International Journal of Bank Marketing, 40(4), 820-841.

Ogunmokun, O. A., & Ikhide, J. E. (2022). Therapeutic servicescapes, COVID stress, and customer revisit intention in the hospitality industry post-lockdown. Journal of Global Business Insights, 7(2), 109-121.

Ikhide, J. E., & Ogunmokun, O. A. (2023). Emotional regulation strategies, eustress, and personal initiative-taking: evidence from frontline journalists. International Journal of Work Organisation and Emotion, 14(1), 24-44.

Ogunmokun, O. A., Unverdi‐Creig, G. I., Said, H., Avci, T., & Eluwole, K. K. (2021). Consumer well‐being through engagement and innovation in higher education: A conceptual model and research propositions. Journal of Public Affairs, 21(1), e2100.

Sagynbekova, S., Ince, E., Ogunmokun, O. A., Olaoke, R. O., & Ukeje, U. E. (2021). Social media communication and higher education brand equity: The mediating role of eWOM. Journal of Public Affairs, 21(1), e2112.

Ademilua, V. A., Lasisi, T. T., Ogunmokun, O. A., & Ikhide, J. E. (2022). Accounting for the effects of entrepreneurial orientation on SMEs’ job creation capabilities: A social capital and self‐determination perspective. Journal of Public Affairs, 22(2), e2413.

Ogunmokun, O. A., Eluwole, K. K., Ikhide, J. E., & Lasisi, T. T. (2022). Dynamics of autonomy support leadership on Gen‐Y employees in the Nigerian Public Service. Journal of Public Affairs, 22(3), e2571.

Bamidele, R. O., Ozturen, A., Haktanir, M., & Ogunmokun, O. A. (2023). Realizing Green Airport Performance through Green Management Intransigence, Airport Reputation, Biospheric Value, and Eco-Design. Sustainability, 15(3), 2475.

Ikhide, J. E., & Ogunmokun, O. A. (2022). Eustress. In Encyclopedia of tourism management and marketing (pp. 130-132). Edward Elgar Publishing.

Ph.D. Business Administration
M.A. Marketing Management