Tao Chang
Senior Lecturer
Tao is an experienced Senior Lecturer at University of Chester bringing 14+ years’ experience in the UK Higher Education sector. Tao is highly analytical with a proven track record in income generation through programme development and overseas student recruitment. Tao is a Chartered Institute of Marketing(CIM) examiner and a Senior Fellow of the Higher Education Academy. Tao specialises in quality assurance, Postgraduate and Undergraduate programme management with extensive management experience of overseas partnerships in Asian markets. Tao developed a substantial portfolio of external institutional approvals/course validations and examinerships as well as delivered a number of consultancy and enterprise projects. Prior to joining academia, Tao gained practical experience in the market research industry working on recycling and waste minimisation projects.
Main teaching areas include Marketing, Strategic Management and International Business.
Currently Tao is undertaking his PhD under the supervision of Professor Julieanna Powell-Turner and Professor Kurt Allman investigating impacts of CSR Information Processing Variables on Chinese Consumer Response to Luxury Fashion Brands.
Published work and Conference Presentations
Chang, T (2023) ‘Impacts of CSR Informational Processing Variables on Chinese Consumer Response to Luxury Fashion Brands’, University of Chester PGR Symposium.
Chang, T and Ariguzo, V (2023) ‘Using Dissertation Supervision Meetings as Formative Assessments to Improve PGT Students’ Summative Assessment Performance’, University of Chester Teaching and Learning Conference.
Shollo, F and Chang, T (2021) ‘The Future for Student Engagement in Curricula: the Case of Facebook as an E-learning tool’, Advance HE Teaching and Learning Conference (online).
Nagirikandalage, P and Chang, T (2019) Research-based Learning and Assessment, Advance HE Teaching and Learning Conference, University of Northumbria, Newcastle.
Mao, L and Chang, T (2019) An Examination of Consumer Purchase Intention and Effectiveness of Marketing Instruments in WeChat, Academy of Marketing Conference Proceedings, Regent University, London.
Xiong, Z and Chang, T (2018) ‘A Study of Chinese Consumer Behaviour of Online Transport booking applications –-Uber and Didi Kuaidi’, Chinese Marketing International Conference, Shanghai (Accepted).
Chang, T and Lin, S (2013) ‘Marketing in a Global Context’ in “Principle of Marketing—a Value Creation Perspective’, Palgrave Macmillan.
Chang, T., Perez, M., Robinson, N,and Swift,J.S.(2008) British Overseas Retail Operations: Findings on the Adaptation of Tesco’s Operations in the Chinese Market, Proceedings of the Salford Postgraduate Annual Research Conference, 8-9 May.
Tao is currently undertaking his PhD under the supervision of Professor Julieanna Powell-Turner and Professor Kurt Allman investigating impacts of CSR Information Processing Variables on Chinese Consumer Response to Luxury Fashion Brands.
BA (Hons), GDME, MSc, PGCAP, SFHEA, CMBE, Doctoral researcher
Certificate of completions/CPD Activities
- Equality and Diversity in the Workplace May 2022
- Carbon Literate certificate Feb 2022
- Prevent and Safeguarding Feb 2022
- Won internal HR bid to attend ‘Diversifying Leadership’ training run by Advance HE (Oct 21-Feb 22)
- Challenging conversations Dec 2021
- Race Equality, Microaggressions & Bias training June 2021
- Race for Equality training Mar 2021
- Staff recruitment and selection Jan 2021
- Mental Health First Aider training Dec 2020
- Certificate for Equality and Diversity April 2020
- Certificate for Anti-Bribery April 2020
- Leading During Times of Change training course run by University of Chester Nov 2019 to Jan 2020
- Mentoring Skills run by University of Chester in Nov 2019
- Data Protection (GDPR) Oct 2019
- Leadership in Academia Training funded by Welcome Trust Oct 2019
- Prevent in Higher Education (Prevent) July 2019
- Professional Development Course for External Examiners May 2017