Dr Trevor Omoruyi | University of Chester

Programme Leader for MBA

Trevor joined the University of Chester in September 2016 from the University of Salford. where he taught on numerous undergraduate and postgraduate modules. Trevor is the current MBA programme Director at Chester Business School. Trevor is responsible for leading and managing the MBA programme. He leads the research and consultancy units within the MBA suites. He is a member of the Faculty of Science, Business and Enterprise (FSBE) Research Ethics Committee. He is also the Faculty Lead on Postgraduate Student Experience. He is involved in the programme development, teaching, and supervision of Postgraduate Research, Postgraduate Taught, and Undergraduate Students across the faculty. He seats as part of the International Student Working Group committee, and other key committees within the university.

Trevor is research methods expert, who is also involved in the development and delivery of several modules across PGR, PGT, and UGs. These include; Management Research in Action, Research Consultancy, Leading and Managing Ethically, Leadership, Marketing, and Strategic Management.

Trevor is an expert in higher education marketing, particularly as it pertains to student experience and relationship marketing. His current research interests are on: Marketing HEIs, student experience, international student experience, sustainability, circular economy, and ethical leadership.

Conference Presentations

AApplication of Service Dominant Logic and Relationship Marketing Towards Student Retention in the UK Higher Education. SPARC Conference University of Salford, Manchester, UK. June, 2013.

Application of Service Dominant Logic and Relationship Marketing Towards Student Retention in the UK Higher Education. Paper was presented with initial results at the Thirteenth International Conference on Knowledge, Culture and Change in Organizations, University of British Columbia, Vancouver, Canada. July, 2013.

Application of Service Dominant Logic and Relationship Marketing: Student Retention in Higher Education. Paper was presented at the Fourteenth International Conference on Knowledge, Culture and Change in Organizations, Said Business School, University of Oxford, Oxford, UK 2014.

Corporate Visual Identity and Its Role in the Branding of Higher Education Institutions: A Comparative Study. Paper was presented and co-authored by Dr. Rembielak, G. at the Fourteenth International Conference on Knowledge, Culture and Change in Organizations, Said Business School, University of Oxford, Oxford, UK 2014.

Selection of UK Higher Education Institutions by Overseas Students from Arab Gulf States: Using the “Push-Pull” Framework. Paper was presented and co-authored by Hailat, K. at the Fourteenth International Conference on Knowledge, Culture and Change in Organizations, Said Business School, University of Oxford, Oxford, UK 2014.

International students’ contribution to business schools in the UK HEIs. Paper was presented and co-authored by Rembielak, Grazyna; Parlinska, Agnieszka at the Nitra Conference, Ukraine 2014.

Determinants of Customer Retention and Loyalty in the Nigerian Banking Sector. Paper was presented at the International Marketing Trend Conference, Paris, France January 2015.

Human Resource Practices in the Nigerian Telecommunications Industry. Paper was presented and co-authored by Ogbeni, P. (University of Bolton) and Bob-Manuel, D. (University of Bolton) at the Fifteenth International Conference on Knowledge, Culture and Change in Organizations, Berkeley, California, USA February, 2015.

Impact of the Relationship Marketing (RM) approach on International students’ experience. Paper was presented and co-authored by Mulkeen, J. (University of Salford), Conway, T. (MMU), Rembielak, G. (Warsaw Business School) at the Academy of Marketing Conference,Newcastle Business School, Newcastle, July, 2016.

List of Already Published Academic Papers

Omoruyi, T. U. (2016) An Investigation into the Implementation of Relationship Marketing on International Student Retention: A Review of Four Business Schools in the Greater Manchester Area. University of Salford International Repository, Salford, UK.

Omoruyi T.U. and Rembielak, G. (2015) “Determinants of Customer Retention and Loyalty in the Nigerian Banking Sector”14th International Marketing Trend Conference, Vol 1/3.

Omoruyi, T. U., Rembielak, G., and Parlinska, A. (2014). “International Students Contribution to Business Schools in the UK HEIs”. Review of Agricultural and Applied Economics (RAAE) Volume 17, Number 2, P 45-48, 2014.

List of Pending Paper

Corporate Visual Identity and Its Role in the Branding of Higher Education Institutions: A Comparative Study. Omoruyi, T.U and Rembielak, .G. It was submitted to Journal of Higher Education Marketing (Special Issue).

Impact of the Relationship Marketing (RM) approach on International students’ experience. Omoruyi, T.U. It was submitted to Journal of Higher Education Marketing

Performance Management in the Banking Industry; Measurement or Acceleration. Omoruyi, T.U.

An Investigation of Human Resource Development policy formulation, implementation and Regulation of Academic staff in HEIs. Dr. Stephen, R. and Dr. Omoruyi, T.U.

PhD (Business and Management) University of Salford
MBA (Distinction) University of Salford
MSc (International Business and Management) Sheffield Hallam University
BSc (Accounting) Ambrose Alli University
PGCE University of Salford
Fellow of Higher Education Academy

Academic achievements

Three global scholar award winner; University of Chicago, USA, University of British Columbia, Canada, University of Oxford, UK.
Nominated as Most Inspiring Lecturer 2016/2017
Nominated as Lecturer with most useful feedback 2016/2017