TM5040 - Social Media Marketing (20 credits)
This module focuses on social media campaign planning and approaches to successfully engaging audiences through social media channels.
This may include an exploration of social media marketing as a crucial component of broader marketing communications strategies; content creation for user engagement; methods for ensuring consistency across various digital touchpoints to strengthen brand presence; an overview of legal/regulatory considerations for social media marketers and an introduction to social media metrics for measuring campaign performance.
BU5082 - People Management (20 credits)
The People Management module will provide students with a comprehensive understanding of key human resource management (HRM) principles and practices, particularly in the context of contemporary organisations.
Students will gain a solid foundation in upholding the standards and ethical behaviours outlined in the CIPD Code of Professional Conduct, ensuring that they develop a professional approach to people management. It will deepen their knowledge of HRM functions, allowing them to recognise and carry out critical activities such as resourcing, retention, reward management, employee engagement, and supporting the employment relationship.
Throughout the module, students will engage with both theoretical and practical aspects of people management. They will be encouraged to evaluate and improve the techniques used in managing people in the workplace, developing critical thinking and problem-solving skills. Real-world application of academic concepts will be a key focus, with students exploring case studies and presenting solutions to practical HR challenges.
Assessments will allow students to demonstrate their grasp of HRM concepts and their ability to apply them to real-life scenarios.
TM5991 - Chester Business School Work Placement (40 credits)
This module provides a structured, university-level work placement for 5 weeks as one continuous block / period with a placement provider (i.e. a local employer from the private, public, or charitable sector). It is designed to enhance your professional skills in a real-world job setting.
The placement can either be organised by you or with support from university staff.
All work placements within this module must be university-level; this means:
Undertaking high-skilled work commensurate with level 5 study (e.g. report writing, attending meetings, delivering presentations, producing spreadsheets, writing content on webpages, social media, marketing services/products etc)
Physically placed (albeit part of it can be hybrid) within an employer setting in one continuous block / period for 5 weeks for a minimum of 140-147 hours over the course of the entire work placement
Where applicable, your existing part-time employer can be approached/used as the placement provider, if the high-skilled work criterion above is fulfilled for the full duration of the placement.
All quality assurances/agreements provided by the University are adhered to, by you and the employer.
The work placement context may not necessarily, reflect your degree discipline per se, but rather, it will give you an enriched experience to enhance your professional skills in a real-world job setting.
TM5994 - The Live Event: Production (40 credits)
The Live Event is a practical orientated module that is designed to develop and enhance students' events management skills, knowledge and understanding ahead of embarking on a career in the event industry. It builds upon the knowledge and experience students gained through Level 4 into planning for a live event so that the students learn to appreciate the importance of working as part of a team to create, develop, plan, manage and evaluate a live event and to understand the critical role of individual contributions to the event planning process in real life practice.
The following is illustrative of what the module will review:
• Effective communication, teamwork and decision making;• Leadership and management of teams and projects;• Event Concept and feasibility;• Financial management and control;• Event sustainability and impacts;• Venue design and management;• Event technology (including AV and developing virtual / hybrid events);• Sponsorship, sales, merchandising, pricing and ticketing;• Managing quality events;• Legal requirements – licensing, insurance, health and safety, equality, accessibility;• Customer service and service experiences;• Event evaluation and review.
BU5993 - Management Consultancy (40 credits)
This module will enable students to apply academic learning to real business case studies and scenarios through the completion of 'consultancy' projects, business scenario role-play and associated reflective learning. The module is designed to prepare students to become competent and knowledgeable professionals in the dynamic field of business consultancy. It aims to equip students with the knowledge, skills, and understanding needed to pursue successful careers across a variety of organisations, industries, sectors or contexts.
This module is designed to enhance learners’ professional skills in a real-world job setting and is structured to bridge theory and practice, featuring engagement with industry through guest lectures, business networking and practical case study applications. This module enhances practical skills and broadens professional networks, aligning with the university's goal of preparing students for impactful graduate careers. This module will provide learners with hands-on experience of real-world business scenarios, which will help them understand business expectations, build confidence and prepare them for the world of work.
This module is designed to provide experiential learning opportunities to enable students to apply academic learning to real business case studies and scenarios through a combination of group and individual learning. The primary objective is to equip students with professional skills and experience essential for graduate career roles enhancing their employability, professional effectiveness and subsequent professional advancement.
Throughout this module, there will be a strong focus on sustainability, ensuring learners are equipped with the skills and mindset to meet business demand for sustainability literate graduates
