Call for Chapters The Edinburgh Companion to the Regional Magazine

Editors: Naomi Walker, Matt Davies, Andrew Hobbs

piles of old newspapers and magazines

This is the first major overview of the subnational periodical as an international phenomenon, from the seventeenth century to the present day.

This edited collection aims to expand this area of scholarship, and invites contributions on a neglected magazine genre, from any era or nation, exploring such questions as:

  • Definitions of the regional magazine (what is regional, provincial, national, and sub-national, and who does the defining?)
  • How significant is the place of publication? Is the magazine a placeless media form?
  • How are regional magazines also national and international?
  • What are the subgenres of the regional magazine?
  • Who produces regional magazines, and why?
  • What is the political economy of the regional magazine? How are they funded, and how does this relate to their content?
  • How and where are regional magazines marketed, sold and distributed, within and beyond their area? How do readers use such magazines?
  • How has the regional magazine changed over time?
  • What techniques do regional magazines use, in their text, images and advertising, to exploit place identities?
  • What is distinctive about the language of the regional magazine?
  • What can regional magazines do that metropolitan magazines cannot?
  • How are these magazines affected by centralisation, devolution or regionalism?
  • Can a magazine be radical whilst regional, or is conservatism the norm? How does nostalgia function in regional magazines?
  • Is the regional always middlebrow? Can a magazine be avant-garde, yet provincial?
  • What emotions are associated with the regional magazines (e.g. inferiority, superiority, pride, envy, anxiety, independence, rootedness)?
  • How does the regional magazine connect to other media, e.g., broadcast, fiction, countryside publishing, and tourist literature?
  • How does place intersect with social class in the regional magazine?
  • Power differences and the regional magazine (inequalities between regions, and between regions and capitals, positive and negative perceptions of certain regions)
  • Does success always mean a move to the metropolis?
  • How do regional magazines represent the landscape, the countryside, and the rural?
  • How do they connect imaginary territories with administrative areas?

We hope that a range of disciplinary and geographical perspectives will produce a volume of interest to scholars of magazines, literature, publishing and place identities. This topic would particularly benefit from methods such as mapping, discourse analysis or network analysis, for example, and methods accounting for the multimodal nature of magazines, combining word and image, in editorial and advertising.

Comparisons between magazines, regions, countries and historical periods are strongly encouraged.

The aim is to sketch out a new area of magazine and periodical studies.