Jane Martin

Biography

Jane has been a lecturer in Marketing for over 25 years. She was part of the core team that implemented the Marketing programmes at Chester and has been the Marketing Programme Leader ever since. Jane is the author of the renowned text 'Essentials of Marketing' which is now in its 8th edition

Teaching and Supervision

Programme Leader of Marketing programmes (Single Honours and Combined) Module leader for Marketing Principles, Practical Marketing, Consumer Behavior, International Marketing, Brand Management, Strategic Marketing and The Professional Marketer Undergraduate and Postgraduate dissertation supervisor

Research and Knowledge Exchange

Branding and customer loyalty

Read full biography