Dr Oluwatobi Adeyemi Ogunmokun
Senior Lecturer
Biography
A seasoned marketer and researcher, Dr. Ogunmokun brings a unique blend of industry experience and academic rigor to his role at the University of Chester. His PhD in Business Administration, with a focus on Corporate Social Responsibility, culminated in published research in top marketing and consumer studies journals. Dr. Ogunmokun's impact extends beyond research. He has contributed significantly to pedagogy in Business Ethics and Marketing across universities on three continents. This diverse experience allows him to connect theoretical knowledge with real-world challenges, empowering students to navigate the complexities of modern business with both ethical and practical expertise.
Teaching and Supervision
Dr. Ogunmokun leverages his global experience to equip students with the essential skills for success in today's dynamic business environment. He has designed and delivered impactful courses in Business Ethics, Leadership, Digital Marketing, and Business Research Methodology across universities worldwide. His courses empower students to: - Navigate complex decisions with a strong foundation in business ethics. - Become effective leaders with practical skills for various organizational settings. - Master cutting-edge strategies to thrive in the ever-evolving world of digital marketing. - Develop critical research skills to analyze data and draw sound conclusions.
Research and Knowledge Exchange
Dr. Ogunmokun's interests lie at the intersection of Sustainability, Consumer/Employee (Environmental) Psychology, Business Ethics, and Marketing. He seeks to understand and influence positive behavioral change and ethical practices within the context of sustainability and environmental protection. Published in leading academic journals, Dr. Ogunmokun's research not only enriches scholarly discourse but also offers practical insights for businesses and policymakers tackling sustainability challenges. His published action research on fair practices within Morocco's platform economy is a prime example. Funded by the Fairwork Foundation and the Oxford University Internet Institute, this research directly informs efforts to promote ethical business practices in this burgeoning sector.