Business Management and Marketing BA (Hons)

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Available with:

  • Placement Year

Accreditations

The Chartered Institute of Marketing

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Course Summary

Are you ready to dive into the exciting world of business and marketing? Our degree offers a unique blend of contemporary business issues and cutting-edge marketing insights, providing you with the perfect foundation for a thriving career.

With a carefully curated selection of modules covering both business and marketing fundamentals, you'll gain a comprehensive understanding of how these two disciplines work together to drive organisational success. Plus, you'll have the opportunity to specialize in areas that interest you most through elective options and a final-year project.

This degree is designed to equip you with the practical skills and entrepreneurial mindset needed to excel in today's competitive business landscape. Through hands-on experiences like marketing simulations, guest lectures from industry experts, and work-related opportunities, you'll apply theoretical knowledge to real-world scenarios.

Beyond mastering the intricacies of business and marketing, you'll also hone essential transferable skills like leadership, communication, presentation, and analytical thinking. These skills will make you a valuable asset to any organization.

You will cover a wide range of marketing topics, including the marketing mix, branding, digital marketing, social media, consumer behaviour, marketing strategy, and sustainability in marketing. These areas are perfectly complemented by the core business skills and theory learned within the business element of the course.

Are you ready to unlock your potential in the dynamic world of business and marketing? Join us and embark on a journey toward a successful and fulfilling career.

Why you'll Love it

Best in the North West

In the 2024 National Student Survey we were ranked 1st in the North West for Academic Support for Business and Management, alongside top 3 North West rankings for Business and Management in four other categories.

student in business lecture

Award-winning Business School

We were awarded Business School of the Year by the Educate North 2024 awards, and we are very proud to have been nominated for Business School of the Year in the Times Higher Education (THE) 2024 Awards with the winner being announced in November 2024.

Churchill House, Queens Park, Chester

Purpose-built facilities

Our student-centred learning is supported through a range of facilities, services, activities and communities all based at our Queen’s Park site in the heart of Chester. Its size and location enable students to work, network and socialise in one place and it is only a short walk from accommodation and the city centre.

Aerial view of Queen's Park

What you'll Study

The BA Business Management and Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, students are introduced to the key concepts and business functions that are required in the current business environment. In addition, students will begin to develop their academic and employability skills.

Year 2 builds upon this foundation by providing opportunities to apply knowledge, skills and understanding within real industries and organisations, as well as the opportunities to engage in entrepreneurship projects.

In Year 3 students will have opportunities to contribute to Business Management research and live projects to further enhance their professional skills.

The course contains several optional modules which may run depending on the availability of staff expertise and the viability of cohorts. Where available, these options provide students with the opportunity to undertake study in particular areas of interest including, Entrepreneurship, Marketing and Finance.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

How you'll Learn

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The majority of teaching takes place in lectures, seminars and workshops.

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This course is designed around in-person study

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The majority of assessment is coursework based

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There may be some online learning activities

This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.

This course is delivered through a mix of in person lectures and workshops.

Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.

Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits were appropriate.

There will be a broad range of assessment methods used throughout the Business Management and Marketing course so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.

All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.

Entry requirements

112UCAS points

UCAS Tariff

112 points

GCE A Level

Typical offer – BCC-BBC

BTEC

BTEC Extended Diploma: DMM

International Baccalaureate

26 points

Irish / Scottish Highers

Irish Highers - H3 H3 H3 H3 H4

Scottish Highers - BBBB

Access requirements

Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above

T Level

Merit

OCR Cambridge Technicals

OCR Extended Diplima: DMM

Extra Information

Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer.  We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.

We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.

English Language Requirements

  • IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
  • Postgraduate: 6.5 (minimum 5.5 in each band)

For more information on our entry requirements, please visit International Entry Requirements.

Fees and funding

£9,250per year for a full-time course (2025/26)

Our full-time undergraduate tuition fees for Home students entering University in 2025/26 are £9,250 a year, or £1,540 per 20-credit module for part-time study.

The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students from countries in the European Economic Area and the EU will pay International Tuition Fees.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

The tuition fees for international students studying Undergraduate programmes in 2025/26 are £13,950. 

This fee is set for each year of study. All undergraduate students are eligible for international and merit-based scholarships which are applicable to each year of study.  

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes. 

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees. 

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

Who you'll Learn from

Dr Debbie Rowlett

Programme Leader, Business Management
Dr Debbie Rowlett

Associate Professor Farid Ullah

Programme Leader for International Business MSc
Dr Farid Ullah

Steph Hodge

Senior Lecturer
Steph Hodge

Keith Chandler

Senior Lecturer in Business and Management
Keith Chandler

Where you'll study Queen's Park, Chester

Home of Chester Business School

Queen's Park is your multi-million pound Business School in the heart of the city.

An exterior photo of the front of Queen's Park in Chester

A corporate learning hub

With links to key employers and entrepreneurial opportunities to help you get the future you want.

A tutor standing in front of a computer, desk and wall screen, giving a lecture in classroom.

Get Supported

At Queen's Park you will have all the support you need from Careers and Employability to Student Suport and Study Skills. A dedicated business library offers printed books, journals and e-books, laptop loan and open access computers. It has pods for team working with friends, or quiet areas for study.

Modern learning, historic city

Our historic buildings offer modern and spacious teaching and learning areas; seminar rooms, PC labs, and student common rooms, a 200-seat lecture theatre, and a unique boardroom and atrium - where you can enjoy career fairs and business events and listen to a host of visiting speakers from industry.

Churchill House, Queens Park, Chester

Close to the city

The Queen's Park Bridge is your scenic five-minute route into the historic centre of Chester, with riverside cafes and bars, Grosvenor Park, and the Roman gardens and amphitheatre all on the way.

Queens Park Bridge, blue sky and white clouds

Get Connected

As well as ensuring industry-relevant degree courses, our many business partners offer experiential learning, networking, and industrial placements, all helping you to get connected for your future.

Your Future Career

Job Prospects

A Business Management degree opens a multitude of career doors - from public sector, private and commercial through to tertiary and charity work. It's a great spring board to further your goals.

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.