Digital Marketing BA Hons | University of Chester

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Course Summary

Succeed in a digital world, explore current digital technologies, innovate, and create digital campaigns. From day one you develop the key skills to become a digital marketing expert. In your first year, you will explore digital marketing fundamentals in a practical context.

In the second year, you will become specialised in using digital marketing techniques. Open and explore the digital marketer’s toolkit, such as social media, mobile and emerging technologies.

In your final year, you will look at the future of digital marketing, build your professional portfolio by producing an original supervised project in a digital marketing subject of your choice, as well as exploring other specialisms such as digital branding and content marketing.

As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers. If you’d like to know more about what Chester Business School are up to, you can follow us on Facebook, X/Twitter, Instagram and LinkedIn. 

Why You'll Love It

Best in the North West

Award-winning Business School

Purpose-built facilities

Chester Business School named best in the North of England at the 2024 Educate North Awards.

What You'll Study

The BA Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, you are introduced to principles of both marketing and digital marketing.

Year 2 builds upon this foundation with more complex learning that covers themes such as consumer behaviour, international marketing and exploring the customer journey from a practical and digital perspective. In Year 2 there will an experiential learning module.

In Year 3 you will tackle larger-scale projects to develop key marketing/digital marketing specialisms. Themes such as branding, digital communications and strategic marketing will be the focus of your final year.

The course contains several optional modules which may run depending on the availability of staff expertise and the viability of cohorts. Where available, these options provide you with the opportunity to undertake study in particular areas of marketing/digital marketing interest.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.

This course is delivered through a mix of in person lectures and workshops.

Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.

Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits where appropriate.

There will be a broad range of assessment methods used throughout the Digital Marketing course so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.

All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.

Study a Common First Year

This course shares a common first year with students on the marketing course.

This means that you’ll learn alongside students studying a similar discipline, helping to broaden your knowledge and exposure to other concepts, perspectives and professions in the first year of your degree.

As you learn and collaborate with students from other courses, you'll not only widen your social and professional network but also learn new skills that will set you up for success in your industry.

In your second and third years, you will progress to studying more specialist modules within digital marketing, developing your skills to become a World Ready graduate.

Entry Requirements

112UCAS points

UCAS Tariff	112 points
GCE A Level	Typical offer – BCC-BBC
BTEC	BTEC Extended Diploma: DMM
International Baccalaureate	28 points
Irish / Scottish Highers	Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
Access requirements	Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above
T Level	Merit
OCR Cambridge Technicals	OCR Extended Diploma: DMM
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.

We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.

English Language Requirements

IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
Postgraduate: 6.5 (minimum 5.5 in each band)

For more information on our entry requirements, please visit International Entry Requirements.

72UCAS points

UCAS Tariff	72 points
GCE A level	72 points overall, including grade D in A level
BTEC	BTEC Extended Diploma: MMP
International Baccalaureate	24 points
Irish / Scottish Highers	Irish Highers: H4 H4 H4 H4 H4 Scottish Highers: CCDD
Access requirements	Access to HE Diploma – Pass overall
T Level	T Level: Pass (D or E on the core)
OCR Cambridge Technicals	OCR Extended Diploma: MMP
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. If you are a mature student (21 or over) and have been out of education for a while or do not have experience or qualifications at Level 3 (equivalent to A Levels), then our Foundation Year courses will help you to develop the skills and knowledge you will need to succeed in your chosen degree.

Fees and Funding

£9,535per year for a full-time course (2025/26)

Our full-time undergraduate tuition fees for Home students entering University in 2025/26 are £9,535 a year, or £1,590 per 20-credit module for part-time study.

You can find more information about undergraduate fees on our Fees and Finance pages.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students from countries in the European Economic Area and the EU will pay International Tuition Fees.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

£14,450*per year for a full-time course (2025/26)

The tuition fees for international students studying Undergraduate programmes in 2025/26 are £14,450 per year for a full-time course. This fee is set for each year of study.

The University of Chester offers generous international and merit-based scholarships, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when your application is reviewed, and any award given will be stated on your offer letter.

For courses with a Foundation Year, the tuition fees for Year 1 are £10,750 and £14,200 for Years 2-4 in 2025/26.

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

Who You'll Learn From

Beth Morris

Programme Leader for Digital Marketing

Jane Martin

Programme Leader for Marketing Management

Stuart Paul

Programme Leader for MSc Marketing Management

Hayley Oakes

Lecturer

Dr Giselle Bate

Senior Lecturer

Where You'll Study Queen's Park, Chester

Home of Chester Business School

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A corporate learning hub

A tutor standing in front of a computer, desk and wall screen, giving a lecture in classroom.

Get supported

Modern learning, historic city

Close to the city

Queens Park Bridge, blue sky and white clouds

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Your Future Career

Job Prospects

A wide range of jobs in the field of marketing and digital marketing are open to our graduates. Typical job roles could include SEO specialising, planning and running social media campaigns, or using analysis tools and analytics to evaluate marketing activities.

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

Digital Marketing BA (Hons)

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