Marketing BA Hons | University of Chester

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Course Summary

Your marketing future starts here! This course brings marketing to life with inspiring, real-world experiences, and is accredited by the Chartered Institute of Marketing. Whilst studying on this course, you can develop into an outstanding business professional and discover a career you love.

It’s a dynamic, competitive world for marketers today, so we will equip you with much more than marketing knowledge. Your future employers are seeking all the skills that we develop with you from day one, and when you graduate you will leave with valuable hands-on experience that will give you an edge at interview and in the workplace.

In your first year you will gain an understanding of marketing in a real-life context along with essential digital marketing skills, and management awareness in areas such as finance, people and organisations. In year two, you will use this marketing knowledge to make key decisions, consider the different ways businesses operate around the world, and start to shape your career path by choosing placements that suit your personal interests and ambitions. In your final year you will carry out an original supervised research project into a subject of your choosing whilst completing a module designed to maximise your individual professional success.

Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as new trends in key marketing areas such customer behaviour and digital communications.

Why you'll Love it

Facilities that will inspire you, and are built for study

Support networks that understand your aspirations, and your individuality

Placements to be proud of, that take you places

Student on a Work Based Learning placement.

Chester Business School named best in the North of England at the 2024 Educate North Awards.

What you'll Study

The BA Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, students are introduced to principles of both marketing and digital marketing. Year 2 builds upon this foundation with more complex learning that covers themes such as consumer behaviour, international marketing and exploring the customer journey from a practical and digital perspective. In Year 2 there will an experiential learning module.

In Year 3 students will tackle larger-scale projects to develop key marketing/digital marketing specialisms. Themes such as branding, digital communications and strategic marketing will be the focus of the final year.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.

This course is delivered through a mix of in person lectures and workshops and marketing simulations.

Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.

Teaching will be delivered by experienced academics and practitioners in the subject. This will be supplemented by guest lecturers and speakers, as well as field visits where appropriate.

There will be a broad range of assessment methods used throughout the programme so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, simulation activities, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.

All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.

Study a Common First Year

This course shares a common first year with students on the digital marketing course.

This means that you’ll learn alongside students studying a similar discipline, helping to broaden your knowledge and exposure to other concepts, perspectives and professions in the first year of your degree.

As you learn and collaborate with students from other courses, you'll not only widen your social and professional network but also learn new skills that will set you up for success in your industry.

In your second and third years, you will progress to studying more specialist modules within marketing, developing your skills to become a World Ready graduate.

Entry Requirements

112UCAS points

UCAS Tariff	112 points
GCE A Level	Typical offer – BCC-BBC
BTEC	BTEC Extended Diploma: DMM
International Baccalaureate	28 points
Irish / Scottish Highers	Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
Access requirements	Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above
T Level	Merit
OCR Cambridge Technicals	OCR Extended Diploma: DMM
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.

We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.

English Language Requirements

IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
Postgraduate: 6.5 (minimum 5.5 in each band)

For more information on our entry requirements, please visit International Entry Requirements.

72UCAS points

UCAS Tariff	72 points
GCE A level	72 points overall, including grade D in A level
BTEC	BTEC Extended Diploma: MMP
International Baccalaureate	24 points
Irish / Scottish Highers	Irish Highers: H4 H4 H4 H4 H4 Scottish Highers: CCDD
Access requirements	Access to HE Diploma – Pass overall
T Level	T Level: Pass (D or E on the core)
OCR Cambridge Technicals	OCR Extended Diploma: MMP
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. If you are a mature student (21 or over) and have been out of education for a while or do not have experience or qualifications at Level 3 (equivalent to A Levels), then our Foundation Year courses will help you to develop the skills and knowledge you will need to succeed in your chosen degree.

Fees and Funding

£9,535per year for a full-time course (2025/26)

Our full-time undergraduate tuition fees for Home students entering University in 2025/26 are £9,535 a year, or £1,590 per 20-credit module for part-time study.

You can find more information about undergraduate fees on our Fees and Finance pages.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students from countries in the European Economic Area and the EU will pay International Tuition Fees.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

£14,450*per year for a full-time course (2025/26)

The tuition fees for international students studying Undergraduate programmes in 2025/26 are £14,450 per year for a full-time course. This fee is set for each year of study.

The University of Chester offers generous international and merit-based scholarships, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when your application is reviewed, and any award given will be stated on your offer letter.

For courses with a Foundation Year, the tuition fees for Year 1 are £10,750 and £14,200 for Years 2-4 in 2025/26.

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships.

Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees and Finance section of our website.

Who you'll Learn from

Jane Martin

Programme Leader for Marketing Management

Beth Morris

Programme Leader for Digital Marketing

Stuart Paul

Programme Leader for MSc Marketing Management

Hayley Oakes

Lecturer

Where you'll Study Queen's Park, Chester

Home of Chester Business School

An exterior photo of the front of Queen's Park in Chester

A corporate learning hub

A tutor standing in front of a computer, desk and wall screen, giving a lecture in classroom.

Get supported

Modern learning, historic city

Close to the city

Queens Park Bridge, blue sky and white clouds

Get connected

Your Future Career

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

Marketing BA (Hons)

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