Marketing BA (Hons)

Your marketing future starts here! This course brings marketing to life with inspiring, real-world experiences, and is accredited by the Chartered Institute of Marketing. Whilst studying on this course, you can develop into an outstanding business professional and discover a career you love.

It’s a dynamic, competitive world for marketers today, so we will equip you with much more than marketing knowledge. Your future employers are seeking all the skills that we develop with you from day one, and when you graduate you will leave with valuable hands-on experience that will give you an edge at interview and in the workplace.

In your first year you will gain an understanding of marketing in a real-life context along with essential digital marketing skills, and management awareness in areas such as finance, people and organisations. In year two, you will use this marketing knowledge to make key decisions, consider the different ways businesses operate around the world, and start to shape your career path by choosing placements that suit your personal interests and ambitions. In your final year you will carry out an original supervised research project into a subject of your choosing whilst completing a module designed to maximise your individual professional success.

Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as new trends in key marketing areas such customer behaviour and digital communications.

The BA Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, students are introduced to principles of both marketing and digital marketing. Year 2 builds upon this foundation with more complex learning that covers themes such as consumer behaviour, international marketing and exploring the customer journey from a practical and digital perspective. In Year 2 there will an experiential learning module. 

In Year 3 students will tackle larger-scale projects to develop key marketing/digital marketing specialisms. Themes such as branding, digital communications and strategic marketing will be the focus of the final year.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

This course shares a common first year with students on the digital marketing course.

This means that you’ll learn alongside students studying a similar discipline, helping to broaden your knowledge and exposure to other concepts, perspectives and professions in the first year of your degree.

As you learn and collaborate with students from other courses, you'll not only widen your social and professional network but also learn new skills that will set you up for success in your industry.

In your second and third years, you will progress to studying more specialist modules within marketing, developing your skills to become a World Ready graduate.

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.