Master of Business Administration MBA

1. Critical appraisal of latest leadership/management effectiveness theory including psychological and social capital.
2. Managing the self: audit of personal leadership capabilities, qualities and appraisal of future career trajectories.
3. Diagnosis of leadership learning style preferences to develop students' own CPD improvement plan.

1. To obtain an appreciation of latest effective leadership theory -What does it take to be an effective leader.
2. Provide a framework for students Self-reflection of their own personal leadership identifying areas for future improvement - How well am I doing?
3. Creation of a future learning/development plan for their future leadership development, CPD - Where do I need to focus?

1. The concept and scope of marketing; marketing activities and concept of customer value.
2. Analysis of the marketing environment, the marketing capabilities, vision of organisations, and contemporary issues in marketing strategy in different industries and markets.
3. Overview of marketing strategy, analysis, objectives, and implementation and control of marketing programmes.
4. Target marketing: segmentation, targeting and positioning of products, services and organisations in the mind of customers.
5. Critiquing marketing strategies and activities.
6. Buyer behaviour.
7. The importance and impact of branding.
8. The use, implementation and evaluation of marketing communications.
9. The role of Integrated Marketing Communications, evaluation and use of digital communications.

1. To enable students to critically evaluate the analytical models and concepts that underpin market analysis and the marketing process and how they apply in business.
2. To provide an understanding of the contextual factors which influence and determine marketing environments and to impart an understanding of the nature and variety of marketing issues arising in the context of the different market places.
3. To enable students to explore issues and apply knowledge concerning practice of marketing in rapidly changing business contexts, through the use of case study evidence and seminar presentations and discussion.
4. To provide a foundation of knowledge and understanding that will complement learning in other modules on the programme.

1. Financial accounting – Analysis of financial reporting. Understanding the format and content of financial statements and reports;
2. Management accounting – Identify and assess developments in management accounting and performance management;
3. Evaluation and measurement of organisational performance.

1. To enable students to explore and develop an understanding of the theoretical techniques, concepts and methods employed in finance.
2. To develop the ability to apply theoretical to the practical, through the analysis of data and application of relevant techniques in the context of a variety of organisations.
3. To evaluate and develop a critical and reflective awareness of the importance of the application of finance to decision making within organisations

1. Introduction to Business Ethics
2. Contemporary issues in Business Ethics
3. Perspectives on the role of Business Ethics: Stakeholder and Stockholder Theory
4. Corporate Social Responsibility (CSR)
5. The Ethical Leader
6. An ethical framework for HRM
7. Ethical HRM – employee voice
8. Ethical HRM – managing reward
9. Ethical HRM – managing performance
10. Ethical HR – flexibility, well-being and work-life balance

The aim of this module is to enable delegates to: 

1. Develop a critical understanding of the theories, concepts, and approaches towards business ethics
2. Assess the implications of business ethics to key Human Resource Management practices
3. Synthesise knowledge and experience of managing and leading people to develop appropriate responses to differing situations from an ethical perspective
4. Develop and extend the capacity of individuals to ethically lead and manage

1. Understanding strategy: introducing strategy, characteristics of strategic decisions, levels of strategy, vocabulary of strategy, strategic management in different contexts.
2. Analysing resources and capabilities: external and internal audit, managing strategic information, customer and competitor analysis, understanding industries and markets, sources of competitive advantage, strategic capability.
3. Expectations and purposes: stakeholder expectations, business ethics and social responsibility, communicating organisational purposes values mission statements objectives.
4. Strategic choice: directions and methods of development, strategic alliances, competitive strategies, managing risk.
5. Strategy development and implementation: managing change, managing performance.

1. Understand the vocabulary of strategy and develop an appreciation of the main areas of study in corporate strategy: including the need to appreciate issues of ethics and information management in formulating corporate strategy.
2. Critically evaluate the practical issues and problems of corporate strategy as applied to an organisational context: including appreciation of the significance and sources of competitive advantage.
3. Explore both the rational and creative approaches to the development of successful corporate strategy in an organisational context.
4. Appreciate and develop an understanding of the way in which organisational structures, processes, information systems and the management of relationships, are important in organising for strategic success.

1. Introduction to research philosophy and principles
2. Qualitative and quantitative research strategies
3. Using and analysing secondary data for consultancy
4. Impact and critical reflection
5. Choosing and framing a research question
6. Searching for literature and writing a critical literature review
7. Devising a research methodology
8. Project planning and management
9. Research ethics
10. Preparing a defensible research proposal

1. To provide students with the opportunity to devise a personal programme of academic research
2. To provide students with the necessary skills to undertake a personal programme of academic research
3. To enhance students' project planning, presentation, critical reflection and study skills

1. Introduction to Management Research in Action
2. Critically reviewing literature for a management research project
3. Evaluating appropriate data collection methods
4. Data analysis techniques for various research strategies
5. Resource and risk planning in research
6. Undertaking management research based on one of four approaches; i) consultancy ii) empirical research iii) library/secondary research iv) opportunity recognition/entrepreneurship (writing a masters management research project report based either on pre-existing secondary data or from the data collected from the above choices)
7. Critical personal reflection of the research journey and discussion of implications for organisations

1. Provide students with the skills to develop the work from an existing research proposal into a piece of rigorous management research or an organisation-specific project using secondary or primary data; as negotiated with their supervisor
2. To provide students with the skills to write up an extended piece of research, demonstrating academic rigour, including consideration of methodological and ethical issues associated with the programme of academic research or the organisation specific project
3. To enhance students' project planning, presentation, critical reflection and analysis skills

1. Understanding "wicked" problems 
2. Introduction to hard, soft, and creative tools, techniques and methods
3. Developing creative thinking skills for managers
4. Application of creative management thinking to provide innovative solutions to organisational problems
5. Evaluating the innovative solution to a soft management problem

1. Differentiate between organisational systems and "wicked" problems that are resolvable via hard, soft and creative management approaches
2. Enable students to apply soft and/or creative thinking to a "wicked" management problem
3. Enable students to critically evaluate the application of a soft and/or creative approach to a "wicked" management problem