International Tourism Management and Marketing BA Hons

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Course Summary

At Chester Business School we bring studying International Tourism Management and Marketing Management to life with inspiring and real experiences, interactive learning, access and exposure to the industry.

Chester is one of the UK’s leading historic tourism destinations so it is the ideal place to explore tourism marketing, development and management ideas that can be applied across the globe. We are passionate about sustainable and responsible tourism management and you will learn, in creative ways, how tourism destinations are managed to be successful, sustainable and competitive.

It’s a dynamic, competitive world for marketers today, so we will equip you with much more than subject knowledge. Your future employers are seeking all the skills that we develop with you from day one, and when you graduate you will leave with valuable hands-on experience that will give you an edge at interview and in the workplace.

Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as new trends in key marketing areas such customer behaviour and digital communications. Whilst studying this course, you can develop into an outstanding business professional and discover a career you love.

Why you'll Love it

Learn in the heart of Chester, a top UK tourism city

A birds eye view of Chester Foregate St, looking from the clock towards Watergate St, various shops and people are walking.

Ranked 4th in the UK

Build your professional network and industry knowledge

What you'll Study

The International Tourism Management and Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, students are introduced to the nature and scale of international tourism and how its businesses operate including how they are marketed. They will learn the principles of marketing from theoretical and practical perspectives and be introduced to its role in the digital business environment.

Year 2 builds upon this foundation with more complex learning that considers how tourism impacts on places economically, socially and environmentally and how it can be used to their benefit. They will consider marketing as a key element of business management.

In Year 3, students will consider future challenges and opportunities in tourism and marketing and undertake individual projects to help develop their professional skills.

The course contains several optional modules which may run depending on the availability of staff expertise and the viability of cohorts. These options provide students with the opportunity to undertake study in particular areas of interest within business management, marketing and events.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.

This course is delivered through a mix of in person lectures and workshops.

Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.

Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits where appropriate.

There will be a broad range of assessment methods used throughout the International Tourism Management and Marketing course so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.

All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.

Entry requirements

112UCAS points

UCAS Tariff	112 points
GCE A Level	Typical offer – BCC-BBC
BTEC	BTEC Extended Diploma: DMM
International Baccalaureate	26 points
Irish / Scottish Highers	Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
Access requirements	Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above
T Level	Merit
OCR Cambridge Technicals	OCR Extended Diplima: DMM
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.

We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.

English Language Requirements

IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
Postgraduate: 6.5 (minimum 5.5 in each band)

For more information on our entry requirements, please visit International Entry Requirements.

Fees and funding

£9,250per year for a full-time course (2025/26)

Our full-time undergraduate tuition fees for Home students entering University in 2025/26 are £9,250 a year, or £1,540 per 20-credit module for part-time study.

The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students from countries in the European Economic Area and the EU will pay International Tuition Fees.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

The tuition fees for international students studying Undergraduate programmes in 2025/26 are £13,950.

This fee is set for each year of study. All undergraduate students are eligible for international and merit-based scholarships which are applicable to each year of study.

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships.

Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees and Finance section of our website.

Where you'll Study Queen's Park, Chester

Home of Chester Business School

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A corporate learning hub

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Get Supported

Modern learning, historic city

Close to the city

Queens Park Bridge, blue sky and white clouds

Get Connected

Your Future Career

Job Prospects

Opportunities for graduates exist in a wide range of tourism, events, and related industries in the public, private and third sectors, in the UK and overseas.

Our graduates have found employment in areas including:

Destination Marketing & Development
Brand Management
Market Research
Corporate and professional services
Luxury Tour Operations
Social Media & Digital Marketing
Visitor Attractions
Heritage & Cultural Organisations
Charities

Many graduates also progress on to study for higher degrees (MSc, MAs and PhDs).

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

International Tourism Management and Marketing BA (Hons)

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