Business Management and Marketing BA Hons

Accreditations

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Course Summary

Are you ready to dive into the exciting world of business and marketing? Our degree offers a unique blend of contemporary business issues and cutting-edge marketing insights, providing you with the perfect foundation for a thriving career.

With a carefully curated selection of modules covering both business and marketing fundamentals, you'll gain a comprehensive understanding of how these two disciplines work together to drive organisational success. Plus, you'll have the opportunity to specialise in areas that interest you most through elective options and a final-year project.

This degree is designed to equip you with the practical skills and entrepreneurial mindset needed to excel in today's competitive business landscape. Through hands-on experiences like marketing simulations, guest lectures from industry experts, and work-related opportunities, you'll apply theoretical knowledge to real-world scenarios.

Beyond mastering the intricacies of business and marketing, you'll also hone essential transferable skills like leadership, communication, presentation and analytical thinking. These skills will make you a valuable asset to any organization.

You will cover a wide range of marketing topics, including the marketing mix, branding, digital marketing, social media, consumer behaviour, marketing strategy, and sustainability in marketing. These areas are perfectly complemented by the core business skills and theory learned within the business element of the course.

Are you ready to unlock your potential in the dynamic world of business and marketing? Join us and embark on a journey toward a successful and fulfilling career.

Why you'll Love it

Best in the North West

Award-winning Business School

Purpose-built facilities

Chester Business School named best in the North of England at the 2024 Educate North Awards.

What you'll Study

The BA Business Management and Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

In Year 1, students are introduced to the key concepts and business functions that are required in the current business environment. In addition, students will begin to develop their academic and employability skills.

Year 2 builds upon this foundation by providing opportunities to apply knowledge, skills and understanding within real industries and organisations, as well as the opportunities to engage in entrepreneurship projects.

In Year 3 students will have opportunities to contribute to Business Management research and live projects to further enhance their professional skills.

The course contains several optional modules which may run depending on the availability of staff expertise and the viability of cohorts. Where available, these options provide students with the opportunity to undertake study in particular areas of interest including, Entrepreneurship, Marketing and Finance.

The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.

This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.

This course is delivered through a mix of in person lectures and workshops.

Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.

Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits were appropriate.

There will be a broad range of assessment methods used throughout the Business Management and Marketing course so that students are exposed to the different types of task they might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.

All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.

Entry Requirements

112UCAS points

UCAS Tariff	112 points
GCE A Level	Typical offer – BCC-BBC
BTEC	BTEC Extended Diploma: DMM
International Baccalaureate	28 points
Irish / Scottish Highers	Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
Access requirements	Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above
T Level	Merit
OCR Cambridge Technicals	OCR Extended Diploma: DMM
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.

We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.

English Language Requirements

IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
Postgraduate: 6.5 (minimum 5.5 in each band)

For more information on our entry requirements, please visit International Entry Requirements.

72UCAS points

UCAS Tariff	72 points
GCE A level	72 points overall, including grade D in A level
BTEC	BTEC Extended Diploma: MMP
International Baccalaureate	24 points
Irish / Scottish Highers	Irish Highers: H4 H4 H4 H4 H4 Scottish Highers: CCDD
Access requirements	Access to HE Diploma – Pass overall
T Level	T Level: Pass (D or E on the core)
OCR Cambridge Technicals	OCR Extended Diploma: MMP
Extra Information	Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. If you are a mature student (21 or over) and have been out of education for a while or do not have experience or qualifications at Level 3 (equivalent to A Levels), then our Foundation Year courses will help you to develop the skills and knowledge you will need to succeed in your chosen degree.

Fees and Funding

£9,250per year for a full-time course (2025/26)

Our full-time undergraduate tuition fees for Home students entering University in 2025/26 are £9,250 a year, or £1,540 per 20-credit module for part-time study.

The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.

Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.

Students from countries in the European Economic Area and the EU will pay International Tuition Fees.

Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.

Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.

£14,450*per year for a full-time course (2025/26)

The tuition fees for international students studying Undergraduate programmes in 2025/26 are £14,450 per year for a full-time course.

This fee is set for each year of study. All undergraduate students are eligible for international and merit-based scholarships which are applicable to each year of study.

For courses with a Foundation Year, the tuition fees for Year 1 are £10,750 and £14,200 for Years 2-4 in 2025/26.

For more information, go to our International Fees, Scholarship and Finance section.

Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.

Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.

If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.

Who you'll Learn from

Dr Debbie Rowlett

Programme Leader, Business Management

Associate Professor Farid Ullah

Programme Leader for International Business MSc

Steph Hodge

Senior Lecturer

Keith Chandler

Senior Lecturer in Business and Management

Where you'll study Queen's Park, Chester

Home of Chester Business School

An exterior photo of the front of Queen's Park in Chester

A corporate learning hub

A tutor standing in front of a computer, desk and wall screen, giving a lecture in classroom.

Get supported

Modern learning, historic city

Close to the city

Queens Park Bridge, blue sky and white clouds

Get connected

Your Future Career

Job Prospects

A Business Management degree opens a multitude of career doors - from public sector, private and commercial through to tertiary and charity work. It's a great spring board to further your goals.

Careers service

The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.

Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.

We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

Business Management and Marketing BA (Hons)

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