This module will introduce you to the fundamentals of marketing and core digital marketing principles. You will consider how markets are segmented and targeted and how consumers make decisions. This will lead to a focus on the marketing mix and the digital landscape. You will also consider how marketing concepts are applied in a digital context and will then apply these concepts and techniques to a live project. 

This module aims to introduce students to how businesses apply core concepts and tools in real-world scenarios, blending theoretical learning with practical applications to bridge the gap between academic knowledge and professional practice. Students will develop a strong foundation in business operations, covering key topics such as Corporate Social Responsibility (CSR), organisational structures and operations management.
 
Through case studies and real-company applications, they will critically analyse management theories and assess their effectiveness in different contexts. The module will also explore digital business management, equipping students with the necessary skills to navigate modern business environments and tackle real-world challenges effectively.

In this module, you will gain deeper insight into current marketing issues and practices, as well as exploring key themes that are evolving within the industry. 

This module aims to broaden your marketing knowledge and practical skills to help you move up to Level 5 study and shape your career aspirations. Topics may include but are not limited to sustainability and ethics, consumer insights, global marketing, AI in marketing, and digital disruption. In addition we will build on your academic skills and practice as part of your step-up to Level 5. 

This module will use a series of workshops to explore key themes associated with digital capabilities, academic skills and professional development. Digital and professional skills will dominate the curriculum, offering students rich opportunities to develop their own knowledge and abilities. 

The topics will include, but are not limited to:

• Digital skills 
• Understanding how to utilise different digital platforms and applications 
• Emotional intelligence and self-awareness.
• Academic integrity including academic writing, referencing and responding to feedback
• Idea generation and problem solving
• Developing effective teams: team dynamics, negotiation and conflict resolution
• Commercial and subject/discipline awareness; understanding the academic and environmental contexts
• Personal management; planning and time management, avoiding stress and tackling assignments/exams
• Managing your professional image; CVs, social media profiles, portfolios
• Personal and professional development planning
• Career awareness and action planning

Chinese: Intermediate Language Development (20 Credits) Option

This module is designed for students who have completed GCSE in Chinese or equivalent. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

French: Communication in Practice (20 Credits) Option

This module is designed for students that have completed A-Level or equivalent in French. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

French: Intermediate Language Development (20 Credits) Option

This module is designed for students who have completed GCSE or equivalent in French. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

German: Communication in Practice (20 Credits) Option

This module enables students with A-Level German or equivalent to further develop their grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop your oral and written communication skills at Post-A level.

Spanish: Communication in Practice (20 Credits) Option

This module is designed for students that have completed a A-Level or equivalent in Spanish. You will further develop your grammar, vocabulary and expression and apply these to real world situations. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at Post-A level.

Spanish: Intermediate Language Development (20 Credits) Option

This module is designed for students that have completed GCSE or equivalent in Spanish. You will further develop your grammar, vocabulary and learning conventions for spelling and pronunciation. You will work with written and recorded texts on a range of cultural, personal and social topics and will develop oral and written communication skills at an intermediate level.

Subsidiary Language for Beginners (20 Credits) Option

This module provides the opportunity to study a new language from scratch and introduces you to basic grammar, vocabulary and cultural contexts. You will apply the language to practical situations using both oral and written skills.