International Tourism Management with French BA (Hons)
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Available with:
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Placement Year
- a Year Abroad
Accreditations
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Course Summary
Explore one of the world’s leading industries whilst gaining confidence in a modern language to help you succeed in your future tourism career with our International Tourism Management with French degree.
This course aims to brings International Tourism Management to life with inspiring and real experiences. You will learn in creative ways how tourism destinations are managed to be successful, sustainable and competitive.
You will study French as part of the degree, learning from expert Modern Languages lecturers to improve your skills and give you an excellent advantage in a competitive tourism job market.
Accredited by the Tourism Management Institute, you can be confident you’ll have a great experience on a programme valued by professionals and the industry.
What you'll Study
In Year 1, you will gain an understanding of key principles, develop core management skills, and improve your communication skills in French.
Module content:
The module is devoted to the consolidation and further development of linguistic knowledge and skills within the context of contemporary French and francophone society and culture. The language will be studied across a range of themes and topic areas, reflecting aspects of life in contemporary France and the francophone world, including current social, political and ecological issues, such as immigration and racism, housing and homelessness, climate and the environment, and political tendencies. Attention will be given to the acquisition and application of key skills, particularly the development of autonomous learning through a portfolio of work which includes the setting up of a learning agenda, identification and evaluation of learning resources and assessment of progress. Written, visual and recorded texts will be relevant in terms of their linguistic and cultural content and will illustrate a range of registers and styles. Students will learn how to analyse texts in detail and develop a greater awareness of textual structures, grammar, syntax and sociocultural contexts.
Module aims:
- To consolidate and further develop competence in language skills at a level corresponding to B1 on the CEFR and developing towards B2.
- To extend overall knowledge of contemporary France and francophone societies and cultures.
- To improve the ability to examine, understand and respond to literary and non-literary texts on aspects of French and francophone life and cultures at a level corresponding to B1 on the CEFR and developing towards B2.
- To increase awareness and application of key transferable skills, with particular reference to independent learning and digital capabilities.
Module content:
The module is devoted to the consolidation and further development of linguistic knowledge and skills within the context of contemporary French and francophone society and culture. The language will be studied across a range of themes and topic areas, reflecting aspects of life in contemporary France and the francophone world, including current social, political and ecological issues, such as immigration and racism, housing and homelessness, climate and the environment, and political tendencies. Attention will be given to the acquisition and application of key skills, particularly the development of autonomous learning through a portfolio of work which includes the setting up of a learning agenda, identification and evaluation of learning resources and assessment of progress. Written, visual and recorded texts will be relevant in terms of their linguistic and cultural content and will illustrate a range of registers and styles. Students will learn how to analyse texts in detail and develop a greater awareness of textual structures, grammar, syntax and sociocultural contexts.
Module aims:
- To consolidate and further develop competence in language skills at a level corresponding to B1 on the CEFR and developing towards B2.
- To extend overall knowledge of contemporary France and francophone societies and cultures.
- To improve the ability to examine, understand and respond to literary and non-literary texts on aspects of French and francophone life and cultures at a level corresponding to B1 on the CEFR and developing towards B2.
- To increase awareness and application of key transferable skills, with particular reference to independent learning and digital capabilities.
Module content:
This module introduces core marketing concepts and contextualises them within the tourism and events sectors. Topics will include, but are not limited to:
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The development, role and importance of marketing within tourism and events organisations, destinations, and in society
-
Introduction to the marketing process, the marketing environment, and market research
-
Introduction to buyer behaviour and the importance of understanding customers, visitors and other service users
-
Understanding segmentation, targeting and positioning
-
The extended marketing mix, service characteristics and servicescapes
-
Importance of understanding culture, values and global perspectives in effective marketing
-
Introduction to technology and innovation in marketing eg. social media and digital marketing
Module aims:
To introduce students to:
- The fundamental concepts, principles and theories of marketing.
- Key marketing techniques and applications.
- The use and importance of marketing in tourism and events with a particular focus on destinations.
Module content:
This module introduces core marketing concepts and contextualises them within the tourism and events sectors. Topics will include, but are not limited to:
-
The development, role and importance of marketing within tourism and events organisations, destinations, and in society
-
Introduction to the marketing process, the marketing environment, and market research
-
Introduction to buyer behaviour and the importance of understanding customers, visitors and other service users
-
Understanding segmentation, targeting and positioning
-
The extended marketing mix, service characteristics and servicescapes
-
Importance of understanding culture, values and global perspectives in effective marketing
-
Introduction to technology and innovation in marketing eg. social media and digital marketing
Module aims:
To introduce students to:
- The fundamental concepts, principles and theories of marketing.
- Key marketing techniques and applications.
- The use and importance of marketing in tourism and events with a particular focus on destinations.
Module content:
This module will use a series of workshops to explore key themes associated with academic and professional development. Students will engage in self-reflection and analysis in order to develop a personal action plan, to be implemented throughout the year. Study and professional skills will dominate the curriculum, offering students rich opportunities to develop.
The topics will include, but are not limited to:
- Academic integrity including academic writing, referencing and responding to feedback
- Research skills - locating, evaluating and using good quality research information.
- Emotional intelligence and self-awareness: your skills, strengths and weaknesses, personality and needs.
- Learning styles and approaches
- Idea generation and problem solving
- Developing effective teams: team dynamics, negotiation and conflict resolution
- Commercial and subject/discipline awareness; understanding the academic and environmental contexts
- Personal management; planning and time management, avoiding stress and tackling assignments/exams
- Managing your professional image; CVs, social media profiles, portfolios
- Personal and professional development planning
- Career awareness and action planning
Module aims:
This module aims to support students in their transition into Higher Education by introducing and developing their understanding of;
- Higher Education expectations including academic research, writing, structure and UoC processes
- Independent learning including curriculum engagement, time management and understanding and using feedback
In addition, the module aims to improve the employability of students by providing opportunities for them to;
- Develop and evidence a range of transferable skills such as teamworking, presentation skills, researching, working to deadlines and problem solving
- Explore and enhance self-awareness through skills auditing, peer/academic reviews and personal and professional action planning
- Identify the qualifications, skills and qualities required to enable them to progress into their chosen career path and articulate any current gaps
Module content:
This module will use a series of workshops to explore key themes associated with academic and professional development. Students will engage in self-reflection and analysis in order to develop a personal action plan, to be implemented throughout the year. Study and professional skills will dominate the curriculum, offering students rich opportunities to develop.
The topics will include, but are not limited to:
- Academic integrity including academic writing, referencing and responding to feedback
- Research skills - locating, evaluating and using good quality research information.
- Emotional intelligence and self-awareness: your skills, strengths and weaknesses, personality and needs.
- Learning styles and approaches
- Idea generation and problem solving
- Developing effective teams: team dynamics, negotiation and conflict resolution
- Commercial and subject/discipline awareness; understanding the academic and environmental contexts
- Personal management; planning and time management, avoiding stress and tackling assignments/exams
- Managing your professional image; CVs, social media profiles, portfolios
- Personal and professional development planning
- Career awareness and action planning
Module aims:
This module aims to support students in their transition into Higher Education by introducing and developing their understanding of;
- Higher Education expectations including academic research, writing, structure and UoC processes
- Independent learning including curriculum engagement, time management and understanding and using feedback
In addition, the module aims to improve the employability of students by providing opportunities for them to;
- Develop and evidence a range of transferable skills such as teamworking, presentation skills, researching, working to deadlines and problem solving
- Explore and enhance self-awareness through skills auditing, peer/academic reviews and personal and professional action planning
- Identify the qualifications, skills and qualities required to enable them to progress into their chosen career path and articulate any current gaps
Module content:
Key themes in relation to tourism, tourism destinations and tourism businesses will be explored. These include but are not limited to:
- Definitions, theories and types of tourism
- The size, scale and importance of international tourism
- Factors that influenced the development of international tourism
- Supply and demand including seasonality, sectors, structures and stakeholders
- Tourist types and typologies
- Types of tourism destination eg. rural, coastal, urban and virtual places
- Economic, socio-cultural, environmental and political impacts of tourism for destinations
- Types of tourim business
- Sustainable tourism and an introduction to sustainable development and planning
Module aims:
This module introduces the core concepts and issues that relate to international tourism management.
Module content:
Key themes in relation to tourism, tourism destinations and tourism businesses will be explored. These include but are not limited to:
- Definitions, theories and types of tourism
- The size, scale and importance of international tourism
- Factors that influenced the development of international tourism
- Supply and demand including seasonality, sectors, structures and stakeholders
- Tourist types and typologies
- Types of tourism destination eg. rural, coastal, urban and virtual places
- Economic, socio-cultural, environmental and political impacts of tourism for destinations
- Types of tourim business
- Sustainable tourism and an introduction to sustainable development and planning
Module aims:
This module introduces the core concepts and issues that relate to international tourism management.
Module content:
This module introduces students to the real-life processes that help create successful tourism businesses.
Students will explore live case studies and have the opportunity to visit local tourism businesses to experience their operation first hand and understand:
- The operating environment of tourism businesses
- Technology, innovation and revenue management in tourism operations
- HR and diversity issues within tourism businesses
- The regulatory environment including legal issues, risk, and crisis management
- Quality management and customer appraisal techniques
- Product design in relation to facilities, location, layout and visitor flow management
Module aims:
The module will complement the general introduction to tourism taught on TM4034 by providing insight into the day to day operations of tourism businesses.
Module content:
This module introduces students to the real-life processes that help create successful tourism businesses.
Students will explore live case studies and have the opportunity to visit local tourism businesses to experience their operation first hand and understand:
- The operating environment of tourism businesses
- Technology, innovation and revenue management in tourism operations
- HR and diversity issues within tourism businesses
- The regulatory environment including legal issues, risk, and crisis management
- Quality management and customer appraisal techniques
- Product design in relation to facilities, location, layout and visitor flow management
Module aims:
The module will complement the general introduction to tourism taught on TM4034 by providing insight into the day to day operations of tourism businesses.
In Year 2, you will consider the different ways organisations operate, examine sustainable tourism, and continue to develop your confidence in French.
Module content:
The traditional academic programme structure is not applicable in relation to this experiential learning intern-ship opportunity. The experiential content is freely structured and determined by negotiation between the student, placement supervisor and host organisation. It is generally informed by the aims and learning outcomes and by the objective of optimising added value for both the host organisation and the student experience.
A placement conference will enable peer to peer sharing of experiential learning permit feedback and allow an analysis of the range of skills and benefits derived from the placement, it will also further develop the construction of learning logs and the portfolio. For those unable to attend, for whatever reason, online via Teams will permit engagement and feedback. In addition, the conference will provide an opportunity to acquire an overview of final year options and dissertation and/or project research.
For those students where costs or other geographical/logistical difficulties render visits, conference attendance or participation via teleconferencing prohibitive, there will be an augmented portfolio of activities to substitute the conference activities.
All students will engage in the drawing up of a learning agreement on acceptance of the placement that will cover a contact plan and agreed learning outcomes with their designated academic tutor and placement coordinator.
Module aims:
- To provide an opportunity for students to apply and enrich their previous theoretical knowledge and understanding of course content through observation in and insights derived from working in an organisation and professional environment.
- To enable students to develop their practical and transferable skills in a business environment and to experience a broad range of tasks and responsibilities in different functional areas.
- To enable students to pursue professional and personal development in a working business environment
- To enable students to recognise the nature of tasks, workloads, management problems and working methods in the working environment.
- To enable students to inform the tasks, problems and scenarios presented in the business environment with theoretical concerns emanating from their studies and research and vice versa.
Module content:
The traditional academic programme structure is not applicable in relation to this experiential learning intern-ship opportunity. The experiential content is freely structured and determined by negotiation between the student, placement supervisor and host organisation. It is generally informed by the aims and learning outcomes and by the objective of optimising added value for both the host organisation and the student experience.
A placement conference will enable peer to peer sharing of experiential learning permit feedback and allow an analysis of the range of skills and benefits derived from the placement, it will also further develop the construction of learning logs and the portfolio. For those unable to attend, for whatever reason, online via Teams will permit engagement and feedback. In addition, the conference will provide an opportunity to acquire an overview of final year options and dissertation and/or project research.
For those students where costs or other geographical/logistical difficulties render visits, conference attendance or participation via teleconferencing prohibitive, there will be an augmented portfolio of activities to substitute the conference activities.
All students will engage in the drawing up of a learning agreement on acceptance of the placement that will cover a contact plan and agreed learning outcomes with their designated academic tutor and placement coordinator.
Module aims:
- To provide an opportunity for students to apply and enrich their previous theoretical knowledge and understanding of course content through observation in and insights derived from working in an organisation and professional environment.
- To enable students to develop their practical and transferable skills in a business environment and to experience a broad range of tasks and responsibilities in different functional areas.
- To enable students to pursue professional and personal development in a working business environment
- To enable students to recognise the nature of tasks, workloads, management problems and working methods in the working environment.
- To enable students to inform the tasks, problems and scenarios presented in the business environment with theoretical concerns emanating from their studies and research and vice versa.
Module content:
- Introduction to purpose of research
- The research process
- Market research industry, research briefs and proposals
- Research ethics and code of conduct
- Qualitative and quantitative research
- Primary and secondary research
- Research in context: design and methodologies
- Sampling methods
- Data analysis: Intro to SPSS
- Interpretation of data
- Contemporary issues for research in practice
Module aims:
The aim of the module is to provide the student with the knowledge, understanding and skills foundation to the level 6 management research project. This module covers the scoping of a research problem, design of appropriate data collection methods, data analysis and data interpretation in order to develop business-relevant recommendations. Whilst this module will provide practical experience of data collection, it will not assess data collection. The aims are as follows:
- To understand the reasons that research is undertaken in varying contexts
- To provide adequate preparation for scoping a management research project at level 6
- To develop knowledge and understanding of the research process, data collection, data analysis and data interpretation
- To create practical experience of research design and execution
Module content:
- Introduction to purpose of research
- The research process
- Market research industry, research briefs and proposals
- Research ethics and code of conduct
- Qualitative and quantitative research
- Primary and secondary research
- Research in context: design and methodologies
- Sampling methods
- Data analysis: Intro to SPSS
- Interpretation of data
- Contemporary issues for research in practice
Module aims:
The aim of the module is to provide the student with the knowledge, understanding and skills foundation to the level 6 management research project. This module covers the scoping of a research problem, design of appropriate data collection methods, data analysis and data interpretation in order to develop business-relevant recommendations. Whilst this module will provide practical experience of data collection, it will not assess data collection. The aims are as follows:
- To understand the reasons that research is undertaken in varying contexts
- To provide adequate preparation for scoping a management research project at level 6
- To develop knowledge and understanding of the research process, data collection, data analysis and data interpretation
- To create practical experience of research design and execution
Module content:
Indicative content:
- This module provides an examination of entrepreneurial thought and action by making provision for all students to initiate and develop a new student venture.
- Researching and building on theories and definitions of entrepreneurial thought and action
- An examination of one's potential to develop entrepreneurial skills and abilities
- An exploration of creativity and innovation in a business setting
- A study of entreprenurial communication and effective negotiation practises
- Identify the key steps to converting ideas into potential business opportunities
- An examination of the key steps in undertaking risk and environmental analysis
- Identify and examine the legal, ethical and social challenges associated with entrepreneurial activity
- Examine the key challenges of sustainability with a consideration of business failure
- Research the impact of social media and technology on new ventures
- Undertake research and activities related to employability enhancement
- Develop an understanding of the impact of entrepreneurial teams
Module aims:
- To equip students with a critical knowledge and understanding of what entrepreneurship is and its economic importance
- To develop in students practical skills related to communicating, negotiating and selling ideas
- To explore and investigate current issues and challenges impacting on the start-up and management of new ventures
- To immerse students in a number of pragmatic activities that will provide opportunities to develop, refine, reflect and articulate core employability and entrepreneurial skills.
Module content:
Indicative content:
- This module provides an examination of entrepreneurial thought and action by making provision for all students to initiate and develop a new student venture.
- Researching and building on theories and definitions of entrepreneurial thought and action
- An examination of one's potential to develop entrepreneurial skills and abilities
- An exploration of creativity and innovation in a business setting
- A study of entreprenurial communication and effective negotiation practises
- Identify the key steps to converting ideas into potential business opportunities
- An examination of the key steps in undertaking risk and environmental analysis
- Identify and examine the legal, ethical and social challenges associated with entrepreneurial activity
- Examine the key challenges of sustainability with a consideration of business failure
- Research the impact of social media and technology on new ventures
- Undertake research and activities related to employability enhancement
- Develop an understanding of the impact of entrepreneurial teams
Module aims:
- To equip students with a critical knowledge and understanding of what entrepreneurship is and its economic importance
- To develop in students practical skills related to communicating, negotiating and selling ideas
- To explore and investigate current issues and challenges impacting on the start-up and management of new ventures
- To immerse students in a number of pragmatic activities that will provide opportunities to develop, refine, reflect and articulate core employability and entrepreneurial skills.
Module content:
This module gives students of French a broader perspective of life and society in contemporary France, while at the same time providing the contexts for further study of and practice in the language. Part of the module focuses on practical issues and is orientated towards preparation for residence abroad. The module thus builds on competences and knowledge gained at Level 4 and enables students to further their linguistic proficiency and develop vocational language skills and cultural awareness in preparation for work or study in a French-speaking country. Students will study a range of social, economic and political topics relating to contemporary French-speaking societies, examining areas such as education, the media, political parties, the working environment and business contexts. They will focus on current affairs and relevant social structures but will also study some of the significant elements of recent French history that have shaped contemporary France and the francophone world. The written and recorded materials used to examine these areas will serve as a basis for the further development of linguistic skills. Students will develop their oral and written communication, concentrating on oral fluency and on written accuracy and style, and will further extend their knowledge of vocabulary and assignments such as formal correspondence including email and letter writing, official form-filling and evaluative blog writing and an interview.
Module aims:
- To extend linguistic proficiency, both written and oral, particularly in relation to the specific topic areas at a level corresponding to B2 on the CEFR.
- To develop independent language-learning skills to improve performance and to extend digital capabilities.
- To promote the development of advanced language skills appropriate to the workplace or educational institutions in a French-speaking country.
- To raise cultural and intercultural awareness with particular regard to preparation for a period abroad including issues such as housing, business, education, the working environment and the health care system.
Module content:
This module gives students of French a broader perspective of life and society in contemporary France, while at the same time providing the contexts for further study of and practice in the language. Part of the module focuses on practical issues and is orientated towards preparation for residence abroad. The module thus builds on competences and knowledge gained at Level 4 and enables students to further their linguistic proficiency and develop vocational language skills and cultural awareness in preparation for work or study in a French-speaking country. Students will study a range of social, economic and political topics relating to contemporary French-speaking societies, examining areas such as education, the media, political parties, the working environment and business contexts. They will focus on current affairs and relevant social structures but will also study some of the significant elements of recent French history that have shaped contemporary France and the francophone world. The written and recorded materials used to examine these areas will serve as a basis for the further development of linguistic skills. Students will develop their oral and written communication, concentrating on oral fluency and on written accuracy and style, and will further extend their knowledge of vocabulary and assignments such as formal correspondence including email and letter writing, official form-filling and evaluative blog writing and an interview.
Module aims:
- To extend linguistic proficiency, both written and oral, particularly in relation to the specific topic areas at a level corresponding to B2 on the CEFR.
- To develop independent language-learning skills to improve performance and to extend digital capabilities.
- To promote the development of advanced language skills appropriate to the workplace or educational institutions in a French-speaking country.
- To raise cultural and intercultural awareness with particular regard to preparation for a period abroad including issues such as housing, business, education, the working environment and the health care system.
Module content:
Preparation for the year abroad placement will take place in Chester in the core module of level 5. Subsequently, students will undertake two placements in two countries with a combination of one of the following options: study at one of our partner universities, including Chinese partner universities; work as a language assistant in a French, German or Spanish-speaking country; or an approved work placement. If the planned mobility is not possible, or is interrupted, students will engage with the virtual year abroad devised by the University Council for Modern Languages. Students are required to produce two projects, each including work related to a topic of their own choice, subject to approval, on which they can readily find information whilst studying or working abroad. Each project must contain evidence of research, a recorded interview conducted by the student, and written or recorded documents. The subject of each project should relate to social, historical, cultural, sustainability, diversity, or economic issues in the target language country, and should be discussed in an analytical essay based on the student’s research and experience. Students at partner universities will obtain academic credits for modules successfully completed, while those working as language assistants or on a work placement will be assessed in part by means of an employer evaluation. Credits from partner universities or employer evaluations will be replaced by a 30-minute oral presentation if necessary. All students will also submit a reflective evaluation of their own social-cultural and academic experience in the country, in the form of a Personal Development Portfolio.
Module aims:
- To practise the language skills and apply the knowledge already acquired in authentic situations.
- To examine and evaluate chosen aspects of the society of the country in which the placement takes place.
- To enhance cultural and intercultural awareness and develop language skills to a high degree of proficiency.
- To engage with the experience of study at a partner university or in a work placement/virtual placement and gain extensive first-hand knowledge and understanding of the society from the perspective of the resident.
- To further develop independent learning and digital capabilities.
- To foster critical evaluation.
Module content:
Preparation for the year abroad placement will take place in Chester in the core module of level 5. Subsequently, students will undertake two placements in two countries with a combination of one of the following options: study at one of our partner universities, including Chinese partner universities; work as a language assistant in a French, German or Spanish-speaking country; or an approved work placement. If the planned mobility is not possible, or is interrupted, students will engage with the virtual year abroad devised by the University Council for Modern Languages. Students are required to produce two projects, each including work related to a topic of their own choice, subject to approval, on which they can readily find information whilst studying or working abroad. Each project must contain evidence of research, a recorded interview conducted by the student, and written or recorded documents. The subject of each project should relate to social, historical, cultural, sustainability, diversity, or economic issues in the target language country, and should be discussed in an analytical essay based on the student’s research and experience. Students at partner universities will obtain academic credits for modules successfully completed, while those working as language assistants or on a work placement will be assessed in part by means of an employer evaluation. Credits from partner universities or employer evaluations will be replaced by a 30-minute oral presentation if necessary. All students will also submit a reflective evaluation of their own social-cultural and academic experience in the country, in the form of a Personal Development Portfolio.
Module aims:
- To practise the language skills and apply the knowledge already acquired in authentic situations.
- To examine and evaluate chosen aspects of the society of the country in which the placement takes place.
- To enhance cultural and intercultural awareness and develop language skills to a high degree of proficiency.
- To engage with the experience of study at a partner university or in a work placement/virtual placement and gain extensive first-hand knowledge and understanding of the society from the perspective of the resident.
- To further develop independent learning and digital capabilities.
- To foster critical evaluation.
Module content:
Part A:
Preparation for Experiential Overseas Learning will take place at the university of Chester during level 5 and will include:
- The multiple facets of Global citizenship
- Ethical engagement and practice
- Cross-cultural issues and sensitivity
- Intercultural communication
Theories, models and strategies of learning
- Theories and models Intercultural competence
- Theories and models of Integration and Multiculturalism
- Critical thinking skills and models of Reflection
- Experiential learning models
- Self-directed experiential learning
Personal and placement-related skills
- Enhanced independence
- Improved command of multicultural behaviour
- Increased knowledge and confidence in their individual facets of personal identity
- Effective time management and organisational skills
- Project management – working away from University and independent study
- Self-management and personal development
- Team building and team work
Part B: Overseas
Students will engage in experiential learning activities overseas for at least 150 hours
Module aims:
The purpose of this module is to enhance students’ prospects of completing an overseas placement to the best of their ability consequently it aims to:
- To equip participants with appropriate knowledge and skills to study or work in a different cultural, linguistic and/or social environment; enhancing ethical, cultural and intercultural awareness.
- To enhance students understanding of the ethical issues related to living and working abroad.
- To increase students Global Citizenship skills
- To provide an opportunity for students to reflect critically on their experience of living and learning within an unfamiliar culture, to their 'home' culture or ethnic group.
To challenge students to learn about themselves as global citizens in terms of life skills, career choices and academic development outside the classroom.
Module content:
Part A:
Preparation for Experiential Overseas Learning will take place at the university of Chester during level 5 and will include:
- The multiple facets of Global citizenship
- Ethical engagement and practice
- Cross-cultural issues and sensitivity
- Intercultural communication
Theories, models and strategies of learning
- Theories and models Intercultural competence
- Theories and models of Integration and Multiculturalism
- Critical thinking skills and models of Reflection
- Experiential learning models
- Self-directed experiential learning
Personal and placement-related skills
- Enhanced independence
- Improved command of multicultural behaviour
- Increased knowledge and confidence in their individual facets of personal identity
- Effective time management and organisational skills
- Project management – working away from University and independent study
- Self-management and personal development
- Team building and team work
Part B: Overseas
Students will engage in experiential learning activities overseas for at least 150 hours
Module aims:
The purpose of this module is to enhance students’ prospects of completing an overseas placement to the best of their ability consequently it aims to:
- To equip participants with appropriate knowledge and skills to study or work in a different cultural, linguistic and/or social environment; enhancing ethical, cultural and intercultural awareness.
- To enhance students understanding of the ethical issues related to living and working abroad.
- To increase students Global Citizenship skills
- To provide an opportunity for students to reflect critically on their experience of living and learning within an unfamiliar culture, to their 'home' culture or ethnic group.
To challenge students to learn about themselves as global citizens in terms of life skills, career choices and academic development outside the classroom.
Module content:
- The multiple facets of global citizenship
- Ethical engagement and practice
- The United Nations Sustainable Development Goals
- Cross-cultural issues and sensitivity
- Intercultural communication
- Culture shock
- Cultural adjustment
- Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess-with a strong focus on understanding the intercultural competencies (ICC) needed to live and work abroad.
- Critical analysis/evaluation of individual requirements in relation to culture/cultural adjustment/culture shock/visas/medical.
- Critical analysis/evaluation of skills already acquired in relation to key skills related to ICC.
- Devising strategies to improve one’s own prospects of working abroad in the future.
- Devising an action plan to address gaps in transferable skills based on organisational analysis and sector opportunities.
Module aims:
This module promotes a reflective and critical approach to interculturality and aims to enhance students’ prospects of gaining overseas graduate employment, which will enable them to:
- Examine and evaluate a chosen aspect of the society of a target country
- Enhance cultural and intercultural awareness and further develop related skills.
- Articulate clearly their career plans and take steps to prepare for their first paid overseas graduate role,
- Take responsibility for their own learning and acquisition of identified employability skills,
- Articulate, orally and in writing, their findings and their employability skills.
Module content:
- The multiple facets of global citizenship
- Ethical engagement and practice
- The United Nations Sustainable Development Goals
- Cross-cultural issues and sensitivity
- Intercultural communication
- Culture shock
- Cultural adjustment
- Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess-with a strong focus on understanding the intercultural competencies (ICC) needed to live and work abroad.
- Critical analysis/evaluation of individual requirements in relation to culture/cultural adjustment/culture shock/visas/medical.
- Critical analysis/evaluation of skills already acquired in relation to key skills related to ICC.
- Devising strategies to improve one’s own prospects of working abroad in the future.
- Devising an action plan to address gaps in transferable skills based on organisational analysis and sector opportunities.
Module aims:
This module promotes a reflective and critical approach to interculturality and aims to enhance students’ prospects of gaining overseas graduate employment, which will enable them to:
- Examine and evaluate a chosen aspect of the society of a target country
- Enhance cultural and intercultural awareness and further develop related skills.
- Articulate clearly their career plans and take steps to prepare for their first paid overseas graduate role,
- Take responsibility for their own learning and acquisition of identified employability skills,
- Articulate, orally and in writing, their findings and their employability skills.
Module content:
The module will include preparation in advance of departure in Chester and subsequent study at a partner university or approved work placement abroad. If the planned mobility is not possible or is interrupted, students will engage with a virtual version of the module which will include intensive language tuition. Students are required to produce a report related to a topic of their own choice, subject to approval. The report analyses and synthesises written documents, and may contain a recorded interview conducted by the student and draw on other recorded documents. The subject of the report should relate to a social, historical, cultural, sustainability or economic issue which is of interest locally or nationally. It should be complemented by an oral reflective evaluation of the student’s own socio-cultural and academic or professional experience in the country or virtual placement.
Module aims:
- To practise the language skills and apply the knowledge already acquired in authentic situations.
- To examine and evaluate a chosen aspect of the society of the target language country
- To enhance cultural and intercultural awareness and further develop language skills.
- To engage with the experience of a partner university or work placement/virtual placement.
- To further develop independent learning techniques.
- To foster critical evaluation.
Module content:
The module will include preparation in advance of departure in Chester and subsequent study at a partner university or approved work placement abroad. If the planned mobility is not possible or is interrupted, students will engage with a virtual version of the module which will include intensive language tuition. Students are required to produce a report related to a topic of their own choice, subject to approval. The report analyses and synthesises written documents, and may contain a recorded interview conducted by the student and draw on other recorded documents. The subject of the report should relate to a social, historical, cultural, sustainability or economic issue which is of interest locally or nationally. It should be complemented by an oral reflective evaluation of the student’s own socio-cultural and academic or professional experience in the country or virtual placement.
Module aims:
- To practise the language skills and apply the knowledge already acquired in authentic situations.
- To examine and evaluate a chosen aspect of the society of the target language country
- To enhance cultural and intercultural awareness and further develop language skills.
- To engage with the experience of a partner university or work placement/virtual placement.
- To further develop independent learning techniques.
- To foster critical evaluation.
Module content:
-
Exploring tourism as a social and global phenomenon
-
Understanding the consumption of tourism places, cultures and resources
-
An understanding of ethical issues and their impact on tourism stakeholders
-
The role of public, private and not for profit sectors in tourism development and society
-
Critical cases focusing on ethical and social issues in tourism
-
Critical cases will be contemporary in nature and may include: social tourism; dark tourism; vulnerable stakeholders; animals in tourism
etc.
-
Module aims:
This module will build upon the knowledge gained in level 4, in order to enhance understanding of tourism, tourism destinations and tourism organisations from a social perspective. The module aims to:
-
Develop critical perspectives of tourism and global society;
-
Appreciate how tourism can contribute to or influence global social issues;
-
Develop awareness of social, cultural and political differences affecting tourism and tourism development;
-
Facilitate and foster critical discussion around global ethical issues in tourism.
Module content:
-
Exploring tourism as a social and global phenomenon
-
Understanding the consumption of tourism places, cultures and resources
-
An understanding of ethical issues and their impact on tourism stakeholders
-
The role of public, private and not for profit sectors in tourism development and society
-
Critical cases focusing on ethical and social issues in tourism
-
Critical cases will be contemporary in nature and may include: social tourism; dark tourism; vulnerable stakeholders; animals in tourism
etc.
-
Module aims:
This module will build upon the knowledge gained in level 4, in order to enhance understanding of tourism, tourism destinations and tourism organisations from a social perspective. The module aims to:
-
Develop critical perspectives of tourism and global society;
-
Appreciate how tourism can contribute to or influence global social issues;
-
Develop awareness of social, cultural and political differences affecting tourism and tourism development;
-
Facilitate and foster critical discussion around global ethical issues in tourism.
Module content:
This module will examine a range of key themes and concepts concerning weddings, sports and cultural events, their stakeholders, venue management, and their value within the experience economy. The themes and concepts explored will include, but are not limited to:
Weddings:
- The design and planning of weddings
- Consumerism and luxurification of the wedding economy
- The influence of celebrity, royal and high profile weddings
- Wedding politics (personal and regulatory), legislation and cultural contexts
- The diversity of the wedding economy: civil ceremonies; same-sex marriages; destination ceremonies
Cultural events:
- Cultural events, social and human capital
- Political and social contexts
- Commemorative events / Dark events / Religious events
- The role of music and events
- Community involvement in cultural events
- Cultural events and staged authenticity
Sports events:
- The history and development of sports events
- Development of and diversification of venues and stadia
- The role of gender in weddings, sports and cultural events
- Crowd management, control and behaviours
Module aims:
This module aims to highlight the significance of weddings, sports and cultural events in communities and society.
The weddings, sports and cultural events sectors will be analysed and key themes will be investigated, which link to the personal nature of the event experience.
Module content:
This module will examine a range of key themes and concepts concerning weddings, sports and cultural events, their stakeholders, venue management, and their value within the experience economy. The themes and concepts explored will include, but are not limited to:
Weddings:
- The design and planning of weddings
- Consumerism and luxurification of the wedding economy
- The influence of celebrity, royal and high profile weddings
- Wedding politics (personal and regulatory), legislation and cultural contexts
- The diversity of the wedding economy: civil ceremonies; same-sex marriages; destination ceremonies
Cultural events:
- Cultural events, social and human capital
- Political and social contexts
- Commemorative events / Dark events / Religious events
- The role of music and events
- Community involvement in cultural events
- Cultural events and staged authenticity
Sports events:
- The history and development of sports events
- Development of and diversification of venues and stadia
- The role of gender in weddings, sports and cultural events
- Crowd management, control and behaviours
Module aims:
This module aims to highlight the significance of weddings, sports and cultural events in communities and society.
The weddings, sports and cultural events sectors will be analysed and key themes will be investigated, which link to the personal nature of the event experience.
Module content:
Module Content
The main focus of the module will be on social media marketing.
- User engagement, user generated content and copywriting for online media
- Overview of social media channels like Facebook, Twitter or Instagram and how they can be used within a company’s marketing strategy
- Combining web and social media for marketing purposes Legal issues with social media channel use for marketing Social media metrics and analytics
Module aims:
- To understand how positive online user engagement can be fostered.
- To know a wide variety of different social media channels and understand their individual value for marketing related activities.
- To be able to analyse the effectiveness of social media marketing campaigns.
- To be able to use social media and web sources for gathering marketing-relevant knowledge about users.
Module content:
Module Content
The main focus of the module will be on social media marketing.
- User engagement, user generated content and copywriting for online media
- Overview of social media channels like Facebook, Twitter or Instagram and how they can be used within a company’s marketing strategy
- Combining web and social media for marketing purposes Legal issues with social media channel use for marketing Social media metrics and analytics
Module aims:
- To understand how positive online user engagement can be fostered.
- To know a wide variety of different social media channels and understand their individual value for marketing related activities.
- To be able to analyse the effectiveness of social media marketing campaigns.
- To be able to use social media and web sources for gathering marketing-relevant knowledge about users.
Module content:
The module aims to address the need for sustainable destination planning and development by public bodies and destination management organisatisons (DMOs). It includes:
The need for sustainable destination planning and management
Theories and models used in the development and management of international destinations
Practical approaches to destination planning and management applied at international, national, regional and local levels and in a range of different types of place according to environment and extent of exisiting tourism volume and challenges.
Topics covered include:
- Stakeholder engagement
- Destination research and forecasting
- Policy development
- Destination planning techniques
- The role of different types of destaination management organisation
- Destination branding and place shaping
- Place promotion and marketing
- Destination management techniques
Module aims:
The module builds on the introduction to destination tourism impacts taught within TM4034, Exploring International Tourism, by examining the tools that are available to shape places so that they meet the changing requirements of stakeholders.
Module content:
The module aims to address the need for sustainable destination planning and development by public bodies and destination management organisatisons (DMOs). It includes:
The need for sustainable destination planning and management
Theories and models used in the development and management of international destinations
Practical approaches to destination planning and management applied at international, national, regional and local levels and in a range of different types of place according to environment and extent of exisiting tourism volume and challenges.
Topics covered include:
- Stakeholder engagement
- Destination research and forecasting
- Policy development
- Destination planning techniques
- The role of different types of destaination management organisation
- Destination branding and place shaping
- Place promotion and marketing
- Destination management techniques
Module aims:
The module builds on the introduction to destination tourism impacts taught within TM4034, Exploring International Tourism, by examining the tools that are available to shape places so that they meet the changing requirements of stakeholders.
Module content:
The module addresses the need for international tourism businesses to operate sustainably. Topics covered include:
- The need for international tourism businesses to operate sustainably
- Tourism businesses and the triple bottom line
- Legal requirements
- Corporate Social Responsibility
- Eco-labelling and certification systems
- The application of sustainable management principles in different business environments including transport providers, tour operators, accommodation, attractions, food & drink providers, retailers (indicative range of types of organisation).
Module aims:
The module aims to complement TM5033 (Destination Planning and Management) by exploring the techniques that tourism businesses can use to enhance their own sustainability while also contibuting to the enhanced sustainability of the places where they operate.
Module content:
The module addresses the need for international tourism businesses to operate sustainably. Topics covered include:
- The need for international tourism businesses to operate sustainably
- Tourism businesses and the triple bottom line
- Legal requirements
- Corporate Social Responsibility
- Eco-labelling and certification systems
- The application of sustainable management principles in different business environments including transport providers, tour operators, accommodation, attractions, food & drink providers, retailers (indicative range of types of organisation).
Module aims:
The module aims to complement TM5033 (Destination Planning and Management) by exploring the techniques that tourism businesses can use to enhance their own sustainability while also contibuting to the enhanced sustainability of the places where they operate.
Module content:
Pre-placement:
- Structured approaches to researching, selecting and securing a suitable work placement relevant to the student’s interests and career aspirations*.
- Writing an effective CV. Constructing a letter of application.*
- Interview skills.*
*Note: Students are required to undertake these pre-placement tasks during term 1 level 5, as part of the placement acquisition process and will be supported by the Work Based Learning team and the Careers and Employability department.
Induction Programme and Placement:
- The organisational context: research-informed analysis of the placement organisation’s aims, structure, culture.
- Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess. (Employability Skills: e.g. verbal and written communication, analytical / problem solving capabilities; self-management; team working behaviours; negotiation skills; influencing people; positive attitude, resilience, building rapport).
- Devising a strategy for integrating into the workplace and work based teams
- Completion of online assignment tasks covering sourcing and obtaining placement; health and safety procedures in general; general workplace integrity; placement requirements.
During and post-placement: Learning effectively in and from the workplace:-
- Devising and implementing strategies to improve own approach and performance
- Critical analysis/evaluation of approach to skill development and performance in the workplace;
- Influencing the Placement Provider’s appraisal;
- Devising an action plan to develop gaps in transferable skills based on the placement experiences;
Module aims:
This module aims to enhance students’ prospects of gaining graduate level employment through engagement with a University approved work placement**, which will enable them to:
- Develop their understanding of workplace practice and lifelong learning;
- Enhance their work readiness and employability prospects through development of transferable skills;
- Take responsibility for their own learning and acquisition of workplace employability skills;
- Articulate, in writing, their employability skills.
Module content:
Pre-placement:
- Structured approaches to researching, selecting and securing a suitable work placement relevant to the student’s interests and career aspirations*.
- Writing an effective CV. Constructing a letter of application.*
- Interview skills.*
*Note: Students are required to undertake these pre-placement tasks during term 1 level 5, as part of the placement acquisition process and will be supported by the Work Based Learning team and the Careers and Employability department.
Induction Programme and Placement:
- The organisational context: research-informed analysis of the placement organisation’s aims, structure, culture.
- Self- assessment of needs: identification of the range of transferable skills, competencies and attitudes employees need and employers expect graduates to possess. (Employability Skills: e.g. verbal and written communication, analytical / problem solving capabilities; self-management; team working behaviours; negotiation skills; influencing people; positive attitude, resilience, building rapport).
- Devising a strategy for integrating into the workplace and work based teams
- Completion of online assignment tasks covering sourcing and obtaining placement; health and safety procedures in general; general workplace integrity; placement requirements.
During and post-placement: Learning effectively in and from the workplace:-
- Devising and implementing strategies to improve own approach and performance
- Critical analysis/evaluation of approach to skill development and performance in the workplace;
- Influencing the Placement Provider’s appraisal;
- Devising an action plan to develop gaps in transferable skills based on the placement experiences;
Module aims:
This module aims to enhance students’ prospects of gaining graduate level employment through engagement with a University approved work placement**, which will enable them to:
- Develop their understanding of workplace practice and lifelong learning;
- Enhance their work readiness and employability prospects through development of transferable skills;
- Take responsibility for their own learning and acquisition of workplace employability skills;
- Articulate, in writing, their employability skills.
In Year 3, you can tailor your degree to your career aspirations. You will undertake a tourism project, explore contemporary topics and further advance your French language skills.
Module content:
This module is delivered in the context of the modern business environment, therefore, contemporary case studies and reports on companies and industries are integral to learning on the module.
Topics include:
- The macro, industry and market environments,
- The internationalisation process,
- Strategic mergers, acquisitions and alliances,
- Innovation and knowledge management,
- Writing and delivering strategy,
- Undertaking analysis on organisations and their strategic successes/failures.
Module aims:
As well as the subject knowledge and understanding set out in the module content, this module is designed to bring together and build on prior levels 4 and 5 knowledge, and current learning in the functional areas of business and/or tourism and events management (or suitable equivalent).
The seminars and assessments, both formative and summative, are designed to enhance the students' abilities in critical evaluation of sources and academic texts. The module is designed to enhance critical faculties in balanced judgements within a context of imperfect information, risk and uncertainty, using both deductive logic and inductive lateral thinking while recognising the constraints of both.
Module content:
This module is delivered in the context of the modern business environment, therefore, contemporary case studies and reports on companies and industries are integral to learning on the module.
Topics include:
- The macro, industry and market environments,
- The internationalisation process,
- Strategic mergers, acquisitions and alliances,
- Innovation and knowledge management,
- Writing and delivering strategy,
- Undertaking analysis on organisations and their strategic successes/failures.
Module aims:
As well as the subject knowledge and understanding set out in the module content, this module is designed to bring together and build on prior levels 4 and 5 knowledge, and current learning in the functional areas of business and/or tourism and events management (or suitable equivalent).
The seminars and assessments, both formative and summative, are designed to enhance the students' abilities in critical evaluation of sources and academic texts. The module is designed to enhance critical faculties in balanced judgements within a context of imperfect information, risk and uncertainty, using both deductive logic and inductive lateral thinking while recognising the constraints of both.
Module content:
- Introduction to the research process
- The importance of research justification and scoping
- Methodological foundations of research
- Moral and ethical issues in research
- Effective project management
- Rigour and feasibility issues in research
- Quantitative methodology: Research design, data collection and analysis
- Qualitative methodology: Research design, data collection and analysis
- Writing and reporting research in context
Module aims:
The Management Research Project aims to draw together specific subject knowledge and skills, with a particular focus on improved self-awareness and preparation for business, by challenging students for personal and academic development to management positions and and to employability on general.
- To undertake a research project that is 'scoped and framed' within a required degree programme of study.
- To enable the student to design and conduct appropriate in-depth research in an elected area of study.
- To provide the student with the opportunity to acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
- To enable the student to develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.
Module content:
- Introduction to the research process
- The importance of research justification and scoping
- Methodological foundations of research
- Moral and ethical issues in research
- Effective project management
- Rigour and feasibility issues in research
- Quantitative methodology: Research design, data collection and analysis
- Qualitative methodology: Research design, data collection and analysis
- Writing and reporting research in context
Module aims:
The Management Research Project aims to draw together specific subject knowledge and skills, with a particular focus on improved self-awareness and preparation for business, by challenging students for personal and academic development to management positions and and to employability on general.
- To undertake a research project that is 'scoped and framed' within a required degree programme of study.
- To enable the student to design and conduct appropriate in-depth research in an elected area of study.
- To provide the student with the opportunity to acquire, consolidate and apply theoretical knowledge, methodologies, and research approaches in a ‘real world’ environment.
- To enable the student to develop and utilise skills in critical investigation; analysis and synthesis of evidence; reflection and autonomous learning.
Module content:
This module builds on competences and knowledge acquired in level 5 modules and potentially through time spent in a target-language-speaking country via residence abroad modules or through study of target-language at partner universities. Additionally, students who have taken CH5111, FR/SP5001 but who are unable to take the year abroad should take this module rather than CH6301, FR/SP6302 with the condition that the essay component is completed in target language. The first part of the module engages students in the study of a selection of key social, cultural, political or linguistic issues relating to target-language-speaking countries while at the same time providing the contexts for further study of and practice in the language. This will enable students to extend their linguistic proficiency and to develop knowledge and competences in language-based area studies. Written and recorded materials used to examine these areas will serve as a basis for the further development of linguistic skills. Students will further develop their oral and written communication, concentrating on oral fluency and on written accuracy and style, and will further extend their knowledge of vocabulary. They will also increase their awareness of formal register through analysis of source materials. In the second part of the module each student will identify an aspect of one of the issues studied in the first part of the module that s/he wishes to explore in further depth though a research-based essay drawing on available materials in both target language and English.
Module aims:
- To further extend linguistic proficiency, both written and oral at a level corresponding to B1 B2 on the CEFR, particularly in relation to the specific topic areas; for Chinese at a level corresponding Level 3 Level 4 on the HSK Test (Chinese Proficiency Test);
- To further develop independent language-learning skills to improve performance.
- To further raise cultural and intercultural awareness, in the context of students’ language learning, of relevant aspects of life in contemporary target-language-speaking countries.
- To further develop knowledge, understanding and application of elements of target-language grammar.
- To further develop key skills such as digital competences.
Module content:
This module builds on competences and knowledge acquired in level 5 modules and potentially through time spent in a target-language-speaking country via residence abroad modules or through study of target-language at partner universities. Additionally, students who have taken CH5111, FR/SP5001 but who are unable to take the year abroad should take this module rather than CH6301, FR/SP6302 with the condition that the essay component is completed in target language. The first part of the module engages students in the study of a selection of key social, cultural, political or linguistic issues relating to target-language-speaking countries while at the same time providing the contexts for further study of and practice in the language. This will enable students to extend their linguistic proficiency and to develop knowledge and competences in language-based area studies. Written and recorded materials used to examine these areas will serve as a basis for the further development of linguistic skills. Students will further develop their oral and written communication, concentrating on oral fluency and on written accuracy and style, and will further extend their knowledge of vocabulary. They will also increase their awareness of formal register through analysis of source materials. In the second part of the module each student will identify an aspect of one of the issues studied in the first part of the module that s/he wishes to explore in further depth though a research-based essay drawing on available materials in both target language and English.
Module aims:
- To further extend linguistic proficiency, both written and oral at a level corresponding to B1 B2 on the CEFR, particularly in relation to the specific topic areas; for Chinese at a level corresponding Level 3 Level 4 on the HSK Test (Chinese Proficiency Test);
- To further develop independent language-learning skills to improve performance.
- To further raise cultural and intercultural awareness, in the context of students’ language learning, of relevant aspects of life in contemporary target-language-speaking countries.
- To further develop knowledge, understanding and application of elements of target-language grammar.
- To further develop key skills such as digital competences.
Module content:
-
The scale and spread of tourism. Global trends in tourism demand – trends and forecasts;
-
Globalisation and tourism – role of trans-national corporations in tourism development. Effects of globalisation on economies, communities & environments. Stakeholder roles in international tourism development;
-
Tourism as a vehicle for development – agencies involved in international tourism development;
-
Political economy of international tourism;
-
Development theory and tourism – modernisation, dependency, neoliberalism and sustainability. Critique of sustainable tourism development;
-
Tourism and poverty alleviation – Pro-poor tourism, indigenous people, human rights;
-
Tourism and economic development – assessment and management;
-
Tourism and community development – tourism as a social force for good?;
-
Tourism development and the environment – assessment and management;
-
Destination competiveness – tools and techniques used to make destinations more competitive.
Module aims:
This module aims to investigate the issues associated with international tourism development. It has a particular focus on tourism in developing countries and seeks to explore how tourism can be a force for good in these countries, but also uses a critical examination of the problems that tourism can cause. Specifically the module aims to:
-
Examine the role of tourism in development;
-
Critique the effects of globalisation on international tourism development;
-
Discuss whether tourism can reduce poverty;
-
Analyse how tourism can be more effectively managed through a variety of approaches;
-
Discuss how destinations can become more competitive.
Module content:
-
The scale and spread of tourism. Global trends in tourism demand – trends and forecasts;
-
Globalisation and tourism – role of trans-national corporations in tourism development. Effects of globalisation on economies, communities & environments. Stakeholder roles in international tourism development;
-
Tourism as a vehicle for development – agencies involved in international tourism development;
-
Political economy of international tourism;
-
Development theory and tourism – modernisation, dependency, neoliberalism and sustainability. Critique of sustainable tourism development;
-
Tourism and poverty alleviation – Pro-poor tourism, indigenous people, human rights;
-
Tourism and economic development – assessment and management;
-
Tourism and community development – tourism as a social force for good?;
-
Tourism development and the environment – assessment and management;
-
Destination competiveness – tools and techniques used to make destinations more competitive.
Module aims:
This module aims to investigate the issues associated with international tourism development. It has a particular focus on tourism in developing countries and seeks to explore how tourism can be a force for good in these countries, but also uses a critical examination of the problems that tourism can cause. Specifically the module aims to:
-
Examine the role of tourism in development;
-
Critique the effects of globalisation on international tourism development;
-
Discuss whether tourism can reduce poverty;
-
Analyse how tourism can be more effectively managed through a variety of approaches;
-
Discuss how destinations can become more competitive.
Module content:
This module provides the opportunity for students to explore the changing nature of the global tourism industry and its stakeholders, including current and future issues and trends that impact on tourism.
A framework of social, technological, environmental and legal issues will be used to investigate tourism organisations and destinations. The contemporary nature of this module means that the following topics are illustrative:
-
The changing nature of tourism demand and supply;
-
Social and demographic challenges;
-
Climate change;
-
Environmental and legal issues;
-
Digital destination marketing;
-
e-Tourism;
-
e-mobility;
-
Mobile tourism;
-
Issues around resource procurement and management.
Students will also be given the opportunity to examine contemporary issues in tourism which may impinge on their future career plans.
Module aims:
This module contextualises learning from tourism modules at levels 4 and 5 and places particular emphasis on managing change for tourism. The module aims to:
-
Discuss the contemporary and dynamic nature of tourism;
-
Evaluate technological changes affecting the tourism system;
-
To analyse social and demographic changes in international societies and how they impact on tourism;
-
Evaluate methods for adaptation and mitigation of environmental and climate change impacts.
Module content:
This module provides the opportunity for students to explore the changing nature of the global tourism industry and its stakeholders, including current and future issues and trends that impact on tourism.
A framework of social, technological, environmental and legal issues will be used to investigate tourism organisations and destinations. The contemporary nature of this module means that the following topics are illustrative:
-
The changing nature of tourism demand and supply;
-
Social and demographic challenges;
-
Climate change;
-
Environmental and legal issues;
-
Digital destination marketing;
-
e-Tourism;
-
e-mobility;
-
Mobile tourism;
-
Issues around resource procurement and management.
Students will also be given the opportunity to examine contemporary issues in tourism which may impinge on their future career plans.
Module aims:
This module contextualises learning from tourism modules at levels 4 and 5 and places particular emphasis on managing change for tourism. The module aims to:
-
Discuss the contemporary and dynamic nature of tourism;
-
Evaluate technological changes affecting the tourism system;
-
To analyse social and demographic changes in international societies and how they impact on tourism;
-
Evaluate methods for adaptation and mitigation of environmental and climate change impacts.
Module content:
This module will use a series of keynote lectures and seminars to develop key themes, theories and concepts in order to develop knowledge and understanding for students appreciate the complexity in the Third Sector. These themes will include, but are not limited to:
- Appreciation of the numerous fundraising mechanisms
- Understanding the differences in corporate giving and fundraising
- Reasons for giving and supporting the Third Sector
- The role of the Chartered Institute of Fundraising
- The role of the Charity Commission
- The impact of the Etherington report
- Contemporary trends and issues in the Third Sector
- The role of philanthropy and altruism
- Third Sector Regulations and Governance
- Trustees and board management
- Financial management in the Third Sector
- Donor Pyramid and journey
- Social media management
- Association with celebrity's as Patrons and the Brand impacts
- Role and importance of 3rd sector in tourism
- Conservation, sustainability and partnerships
- Culture and representation
- Globalisation vs. localisation
- The impact of Covid on the Third Sector
- Fundraising platforms
- Approaches to fundraising
Module aims:
The module will provide students with insight and understanding into how NGOs, Charities and Organisations in the Third Sector operate and are governed, as well as enable students to develop knowledge that will aid them in entering roles within the Third Sector.
Module content:
This module will use a series of keynote lectures and seminars to develop key themes, theories and concepts in order to develop knowledge and understanding for students appreciate the complexity in the Third Sector. These themes will include, but are not limited to:
- Appreciation of the numerous fundraising mechanisms
- Understanding the differences in corporate giving and fundraising
- Reasons for giving and supporting the Third Sector
- The role of the Chartered Institute of Fundraising
- The role of the Charity Commission
- The impact of the Etherington report
- Contemporary trends and issues in the Third Sector
- The role of philanthropy and altruism
- Third Sector Regulations and Governance
- Trustees and board management
- Financial management in the Third Sector
- Donor Pyramid and journey
- Social media management
- Association with celebrity's as Patrons and the Brand impacts
- Role and importance of 3rd sector in tourism
- Conservation, sustainability and partnerships
- Culture and representation
- Globalisation vs. localisation
- The impact of Covid on the Third Sector
- Fundraising platforms
- Approaches to fundraising
Module aims:
The module will provide students with insight and understanding into how NGOs, Charities and Organisations in the Third Sector operate and are governed, as well as enable students to develop knowledge that will aid them in entering roles within the Third Sector.
Module content:
The module will focus on new and emergent themes in digital marketing, including:
- Mobile technologies and their use in marketing
- Innovative forms of content generation e.g. 360 degree video, AR, VR
- Omnichannel marketing
- Artificial Intelligence
- Analytics and data analysis
- Regulatory considerations, e.g data management, advertising standards,
- (mis)information.
Module aims:
- To develop an in-depth appreciation of the current digital landscape
- To identify emerging trends in digital marketing strategy, implementation and practice
- To critically evaluate the usefulness of new technologies, tools and techniques within the discipline
- To develop media skills in order to express complex ideas in a variety of creative formats.
Module content:
The module will focus on new and emergent themes in digital marketing, including:
- Mobile technologies and their use in marketing
- Innovative forms of content generation e.g. 360 degree video, AR, VR
- Omnichannel marketing
- Artificial Intelligence
- Analytics and data analysis
- Regulatory considerations, e.g data management, advertising standards,
- (mis)information.
Module aims:
- To develop an in-depth appreciation of the current digital landscape
- To identify emerging trends in digital marketing strategy, implementation and practice
- To critically evaluate the usefulness of new technologies, tools and techniques within the discipline
- To develop media skills in order to express complex ideas in a variety of creative formats.
Module content:
This module will use a series of lectures and seminars to develop key themes, theories, and concepts concerning managing virtual and hybrid events:
- These themes will include, but are not limited to:
- Defining Virtual events
- Defining Hybrid events
- Events and the Metaverse
- Developing strategic content design
- How to market virtual and hybrid events
- Financial planning for virtual and hybrid events
- Developing online event experiences and engagement
- Examining technology to support virtual and hybrid events
- Virtual and hybrid event evaluation
- Sustainability for virtual and hybrid events
- Risk management for virtual and hybrid events
- Esports & gaming
- Future predictions for virtual and hybrid events
- Exploring the economic and social impacts of virtual and hybrid events
- Benefits and disbenefits of virtual and hybrid events
Module aims:
The module will provide students with insight and understanding into virtual and hybrid events, how they operate, the skills required to develop, deliver and manage these events, and to appreciate how to create sustainable virtual and hybrid events.
Module content:
This module will use a series of lectures and seminars to develop key themes, theories, and concepts concerning managing virtual and hybrid events:
- These themes will include, but are not limited to:
- Defining Virtual events
- Defining Hybrid events
- Events and the Metaverse
- Developing strategic content design
- How to market virtual and hybrid events
- Financial planning for virtual and hybrid events
- Developing online event experiences and engagement
- Examining technology to support virtual and hybrid events
- Virtual and hybrid event evaluation
- Sustainability for virtual and hybrid events
- Risk management for virtual and hybrid events
- Esports & gaming
- Future predictions for virtual and hybrid events
- Exploring the economic and social impacts of virtual and hybrid events
- Benefits and disbenefits of virtual and hybrid events
Module aims:
The module will provide students with insight and understanding into virtual and hybrid events, how they operate, the skills required to develop, deliver and manage these events, and to appreciate how to create sustainable virtual and hybrid events.
Module content:
This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.
Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.
After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.
Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.
Module aims:
The aims of the module are to promote the ideas of student independence, project management, professional skills development and professional practice.
Module content:
This is a self-directed module which enables and empowers students to initiate and develop their own project concept appropriate to their discipline of study.
Students within their final year of studies are very focussed on their ultimate work aspirations, and this module aids them to gain 'graduate trajectory' and enable them to better move into their chosen profession / industry as seamlessly as possible upon graduation.
After the initial lectures setting out the style and scope of the module and opportunities, students decide on the content of their project and assessment (co-creation), and pitch this to staff by way of an initial project proposal.
Students then receive tutorial support and supervision throughout the year and agree the form that their final assessment will take. Students are encouraged to work with other stakeholders (internally or externally) where appropriate in the developing the project or work.
Module aims:
The aims of the module are to promote the ideas of student independence, project management, professional skills development and professional practice.
![International Tourism Management with a language at the University of Chester](/media/media/photography/youtube-thumbnails/OXvo3fL9O1chq.jpg)
International Tourism Management with a language at the University of Chester
Your learning will develop through lots of different activities, such as lectures and seminars, case studies, discussions, presentations and online learning. Your language classes will be led by our experienced Modern Languages lecturers, and there will chances for one-to-one meetings with your tutor. We use a well-balanced range of assessment methods, including business reports, essays, presentations, debates and practical work.
Beyond the Classroom
On this course, you have the opportunity to spend five weeks working for a host organisation via our innovative Work Based Learning module. You’ll have the chance to test-drive a future career, boost your CV and gain real work experience.
This course offers the exciting opportunity to study abroad for a full academic year at one of our bilateral exchange partners or through ISEP (International Student Exchange Programs), a network of over 300 additional higher education institutions worldwide.
If you choose a degree with a Placement Year, you’ll have the opportunity to undertake a year’s paid professional placement at the end of your second year, where you’ll experience the workplace, apply your learning and build connections for your future.
Entry Requirements
112 UCAS points
UCAS Tariff |
112 points |
GCE A Level |
Typical offer – BCC-BBC |
BTEC |
BTEC Extended Diploma: DMM |
International Baccalaureate |
26 points |
Irish / Scottish Highers |
Irish Highers: H3 H3 H3 H3 H4 Scottish Highers: BBBB |
Access requirements |
Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above |
T Level |
T Level - Merit |
OCR Cambridge Technicals |
OCR Extended Diploma: DMM |
Extra Information |
Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs. GCSE in a modern foreign language at grade C/4 or above is required. |
Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study. To help you to interpret these equivalents, please click on your country of residence to see the corresponding entry qualifications, along with information about your local representatives, events, information and contacts.
We accept a wide range of qualifications and consider all applications individually on merit. We may also consider appropriate work experience.
English Language Requirements
- IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)
- Postgraduate: 6.5 (minimum 5.5 in each band)
For more information on our English Language requirements, please visit International Entry Requirements.
Fees and Funding
£9,250 per year (2024/25)
Our full-time undergraduate tuition fees for Home students entering University in 2024/25 are £9,250 a year, or £1,540 per 20-credit module for part-time study.
The University may increase these fees at the start of each subsequent year of your course in line with inflation at that time, as measured by the Retail Price Index. These fee levels and increases are subject to any necessary government, and other regulatory, approvals.
Students from the UK, Isle of Man, Guernsey, Jersey and the Republic of Ireland are treated as Home students for tuition fee purposes.
Students from countries in the European Economic Area and the EU starting in or after the 2021/22 academic year will pay International Tuition Fees.
Students who have been granted Settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans and Maintenance Loans.
Students who have been granted Pre-settled Status may be eligible for Home Fee Status and if eligible will be able to apply for Tuition Fee Loans.
Irish Nationals living in the UK or Republic of Ireland are treated as Home students for Tuition Fee Purposes.
£13,950 per year (2024/25)
The tuition fees for international students studying Undergraduate programmes in 2024/25 are £13,950.
This fee is set for each year of study. All undergraduate students are eligible for international and merit-based scholarships which are applicable to each year of study.
For more information, go to our International Fees, Scholarship and Finance section.
Irish Nationals living in the UK or ROI are treated as Home students for Tuition Fee Purposes.
Your course will involve additional costs not covered by your tuition fees. This may include books, printing, photocopying, educational stationery and related materials, specialist clothing, travel to placements, optional field trips and software. Compulsory field trips are covered by your tuition fees.
If you are living away from home during your time at university, you will need to cover costs such as accommodation, food, travel and bills.
Course specific additional costs
Optional or additional trips may also take place. As an example, in 2016/17 our Level 6 (final year) students spent three days in Europe and this optional residential trip cost approximately £200 plus spending money.
All compulsory and embedded field or study visits are covered by your tuition fees. As an example in 2017/18 our Level 4 (first year students) spent three days on a UK study visit related to their core module and this was paid for by the department.
The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships.
Full details, as well as terms and conditions for all bursaries and scholarships can be found on the Fees & Finance section of our website.
Your Future Career
Job Prospects
Our courses are accredited by the Tourism Management Institute (TMI) professional body which brings a wealth of networking opportunities for our students.
Our tourism graduates include experts in:
- Destination Marketing and Development
- Luxury Tour Operations
- Social Media & Digital Marketing Specialists
- Hotel & Events Management
- Airlines
- Attractions
- Heritage and Cultural Organisations
Careers service
The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.
Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.